Group Managing Director, dentsu, Ireland
Shenda joined dentsu in April 2018 and manages the key dentsu brands; Carat, Vizeum, isobar and iProspect. Prior to joining the Ireland team, Shenda was Global Chief Strategy Officer for iProspect, based in Hamburg.
A digital media veteran, Shenda has over 17 years of experience in digital advertising on both the media and creative sides of the business and a further 7 years in traditional advertising.
Prior to joining iProspect, she ran the digital creative agency, ICAN, for 10 years and throughout her career, she has worked for media agencies such as Zenith and Havas in both the UK and across Europe.