The Surfrider Foundation is a community of everyday people from across the U.S. who are passionately dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful non-profit activist network.
Working with gyro, a Dentsu Aegis Network agency, the Surfrider Foundation ran a campaign to raise awareness of the issue of cigarette butt litter and the effect that this litter has on our coasts and waterways.
The campaign was run on mobile owned media, online paid media and OOH and drew attention to the trillions of cigarette butts that flow down to our waterways.
Due to its bold, disruptive and arresting nature, the campaign confronted people with the gravity of the issue with cigarette butt litter, began changing people’s opinions on the issue and affecting people’s day-to-day behaviour.
The success of the campaign was seen through the outstanding feedback that was received from the client, as well as through the clients request to roll the campaign out nationwide.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Vizeum: Carling Black Label
The Carling Cup appeal had began to fade, impacting relevance and sales. The CBL Cup was re-launched with a new mission – to Change The Game. Fans Now controlled what would be impacted in the ga...
Magpie: a 100% AI-driven multi-channel marketing campaign
dentsu x: No Name
No name reintroduced the brand to a new generation of Canadian shoppers through a multi-touchpoint campaign that drove comprehension of Simple Check and increased the consumer’s overall quality ...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Engaging a young audience by breaking the taboo of talking about first periods.
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
360i: National Geographic
Using voice technology to democratize veterans’ access to mental healthcare.