Ideas

New

Making Fencing Fun to Watch for People Like Me Who Don’t Really Like Spectator Sports

A member of Dentsu Lab Tokyo looks back on a Dentsu project that was intended to greatly enhance the spectator experience inside the venue
(June 2020)

Venues for openly sharing ideas bring out the essence of innovation

Dentsu’s Akihiro Shimura discusses the future of innovation with Phillip Vincent, president and representative director of Plug and Play Japan
(April 2020)

Sharing their homework and locations—teenage girls are always connecting with others

Analyzing the latest ways by which young people are using social media
(April 2020)

Exploring the most important components of business development as Dentsu teams up with international startups

Sports Tech Tokyo is a program that supports business startups involved in sport. As the program’s organizer, Dentsu is demonstrating a strong commitment at every stage of the activities, from overseeing business development to networking, testing and verifying, and finally, commercialization.
(January 2020)

Advertising creativity paves the way for corporate initiatives going forward

Incorporating the ideas of ad creators in corporate and social creative initiatives will be a highly valuable
(November 2019)