Ideas

New

Advertising creativity paves the way for corporate initiatives going forward

Incorporating the ideas of ad creators in corporate and social creative initiatives will be a highly valuable
(November 2019)

Dentsu Develops TUNA SCOPE, AI Technology That Incorporates the Skills of Seasoned Tuna Quality Experts

A Dentsu Group creative team is taking on the challenge of passing down traditional Japanese skills through AI-based image analysis technology
(September 2019)

Aiming to narrow the gap between technology and people by exploiting the creative capabilities of advertising to promote a cutting-edge technology

Showing how the combination of technology and creativity can change the future at SXSW 2019—Part 5
(September 2019)

A Dentsu art director speaks of his desire to broaden the field of art direction after leading a “food teleportation” project that caused a stir internationally

Showing how the combination of technology and creativity can change the future at SXSW 2019—Part 4
(August 2019)

The genesis of an idea born from a new eating experience with “Soh” ice cream

Dentsu’s creative invites all to play with their food
(August 2019)

A video producer creates a new personalized seal technology, digitally remaking a Japanese tradition

Showing how the combination of technology and creativity can change the future at SXSW 2019—Part 3
(August 2019)

Dentsu Celebrates LGBTQ+ with Creativity

Dentsu has been involved in Tokyo Rainbow Pride since 2015, setting up a booth in the event area every year.
(August 2019)

Dentsu creative sees a turning point for corporate characters after transforming a long-established mascot character into a demon

Meeting one of the creatives behind Dentsu’s Grande Lotus award-winning ad campaign at ADFEST 2019
(July 2019)

A desire to create commonplace products led to an innovative device that lets a father nurse and put his baby to sleep

Showing how the combination of technology and creativity can change the future at SXSW 2019—Part 2
(July 2019)

Four projects exhibited at SXSW demonstrate the creatives’ mission of presenting ideas that go beyond data

Showing how the combination of technology and creativity can change the future at SXSW 2019—Part 1
(July 2019)

Selected as one of 30 award winners worldwide, an art director strives to capture the essence of things in their ideal forms

Young Guns 16 prize awarded to a young creative from Dentsu
(May 2019)

A business producer’s ideas for fostering a new culture of housework and raising awareness of “Nameless Chores”

Business producer Aki Mitoma’s approach to production
(March 2019)

Dentsu’s entry “Fun days, without a newspaper” takes top prize in a newspaper advertising contest

Young creatives from Dentsu awarded by the Japan Newspaper Publishers and Editors Association
(March 2019)

Harnessing the Power of Anime as an Outstanding Marketing Solution

(March 2019)

Planner Sayaka Arimoto―
“A Creative Style That Comes from Just Being One’s Ordinary Self”

I understand that I can’t come up with all the answers on my own in my work
(January 2019)

New Signs of Married Couples Sharing Household Duties Equally—What Kind of People Are They?

(February 2019)