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Download rapport

The Challenger Playbook in the Battle for Attention

Dentsu en DPG Media lanceren hun gezamenlijke onderzoeksrapport The Challenger Playbook in the Battle for Attention: Growth Strategies for Challenger Brands in a Competitive Market. Het rapport is het resultaat van een jarenlange samenwerking en onderzoek naar de rol van aandacht in merkimpact, met in het bijzonder de focus op het verschil tussen gevestigde- en challenger merken (merken die niet de marktleider zijn; bijvoorbeeld merken in een markt met een sterke marktleider, nieuwe merken of niche merken).

The Challenger Playbook in the Battle for Attention

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