Carat Chats - Episode 5 , The Pitch - Needed, Excessive or Suitable?

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The Pitch is a regular part of life in advertising. How businesses tender their business to agencies varies and changes with every client. Recent voices in the industry have defended and decried the pitch process for it’s methods, requirements on people and the general cost vs the results.
This week Jonathan Sorensen, Client Partner at CARAT leads a discussion with Julia Imlah, CMI and Innovation Manager for DB Breweries, and Head of Strategy for Dentsu NZ, Guy Cousins, on where we’re at with pitching. Is it relevant? Is the format right? Is it needed and what should it look like?
If you’ve ever been involved in a pitch this is not one to miss!

Listen to Carat Chats Episode 5,  The Pitch - Needed, Excessive or Suitable? here

Listen and subscribe to the Carat Chats channel via iHeart RADIO here


Carat is the world’s first media agency and is the largest media agency network in DAN. Having pioneered the sector Carat has been redefining the value that media delivers for clients’ business ever since. Carat has a strong heritage in consumer insight and strategy and has been named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports. Carat’s focus is continuing to pioneer in consumer insight and strategy, understanding and activating real people in media to drive performance for brands. 

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