Dentsu promotes Claire Beatson to GM – Strategy

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Claire Beatson Dentsu General Manager Strategy

Dentsu Aegis Network NZ has today announced that award winning strategist Claire Beatson has been promoted from WiTH Collective Head of Strategy, where she has overseen market leading work for ASB Bank, into a newly created role of General Manager of Strategy for the whole network.

In this new role, Beatson will be responsible for growing the strategic offering for Dentsu across New Zealand. She will lead a multi-disciplinary team of strategists across channel and creative capability, as well as continue to lead the strategic direction for ASB Bank.

Beatson joined WiTH Collective in October 2019 and is a highly awarded strategist with numerous EFFIES and a Cannes Grand Prix. She is a thought-leader in creative effectiveness and was a speaker at Cannes on this topic in 2015. Prior to joining Dentsu, Beatson held senior strategic roles with both Special Group and AKQA, she is also the CEO and Founder of Nod Luxury Sleep, a wellness company.

Rob Harvey, Chief Executive Officer of Dentsu Aegis Network NZ, commented: “Claire has been a great addition to our team over the past nine months, in particular she has done an outstanding job leading the strategic development for the much loved ASB brand work.

“I’m thrilled we have such brilliant talent already working with us that we can fill this critical role internally. Transformational work requires a deep understanding of people and brands, and strategy sits right at the heart of this. As we look forward and help clients prepare for life in a disrupted world, Claire is best suited to help our clients navigate this period, build their brands and deliver sustainable growth,” said Harvey.

Claire Beatson commented: “I’m very excited about stepping into this group-wide role to drive strategy across Dentsu. There are some seriously talented people in our wider team and a big part of my role will be to connect up the offering across the group to create strategically-led, cohesive ‘One Dentsu’ solutions for clients. We know this approach works, demonstrated through the work we have been doing with ASB. I look forward to leveraging this further with other clients to help them achieve greater success in meaningful ways.”


For more information:

Lucy Povlsen
Head of Strategic Communications
Dentsu Aegis Network – ANZ
+61 411 251 933


Part of dentsu international, dentsu New Zealand helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists.