ASB Logo

0

runners registered their time to our Marathon Effort

0

and 53 minutes will now be matched by ASB with volunteer work in the community

0

of event participants aware of the campaign

Challenge

Everyone measures progress differently. Each runner will have an individual goal, whether it’s to beat a personal best or just to prove to themselves they can reach the finish line.

Solution

A pledge to match each runner’s time with volunteer work in the community. So, by completing the marathon, runners weren’t just progressing themselves, they were helping communities around New Zealand progress too.