The dentsu Creative team have partnered with Tegel to promote their range of tasty and convenient chicken meal options.
As Lockdown food fatigue was well and truly setting in, the brand and agency saw a tactical opportunity to promote Tegel’s Hot Cooked Chicken offering as a simple, tasty crowd-pleaser. With no takeaways available and the nation starting to tire of the meal planning, meal preparation and the pantry monitoring - ready roasts are the perfect no-nonsense dinner.
We created a targeted digital campaign that simply positions Tegel’s Hot Cooked Chicken as the answer to our target audience’s needs.
Simple, relevant and effective.
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