The dentsu Creative team have partnered with Tegel to promote their range of tasty and convenient chicken meal options. 

As Lockdown food fatigue was well and truly setting in, the brand and agency saw a tactical opportunity to promote Tegel’s Hot Cooked Chicken offering as a simple, tasty crowd-pleaser. With no takeaways available and the nation starting to tire of the meal planning, meal preparation and the pantry monitoring - ready roasts are the perfect no-nonsense dinner. 

 We created a targeted digital campaign that simply positions Tegel’s Hot Cooked Chicken as the answer to our target audience’s needs.  

 Simple, relevant and effective. 

BC&F Dentsu

Founded in 2008, BC&F has grown to become one of New Zealand's leading full-service agencies, providing a range of advertising communications services that include the development of advertising strategies, creative production and media buying, as well as digital and social media marketing. In the Effie Effectiveness Index, BC&F came in at No. 1 in the Most Effective Independent Agencies April 2015 rankings for the Asia-Pacific region and at No. 5 globally.

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