Monica Wales

Head of Media, BC&F Dentsu

Monica has worked in agencies for over 16 years, most of which have been in media. Over that time she has covered many categories including Automotive, Beauty, Charity, Energy, Entertainment, Finance, FMCG, Government, Liquor, QSR and Tourism.

Having worked in both media only and integrated agencies, Monica believes that the best work almost always comes from strategy, creative and media working together to deliver the best possible solution for a client.

With an in-depth understanding of both traditional and digital media, she provides a truly holistic approach to building media strategies. This unbiased media view and dedication to collaboration has meant Monica has worked on many campaigns which have enjoyed success at the Beacons as well as both NZ and APAC Effie Awards.

She (unsurprisingly for those who have met her) is also the mother to a brave, headstrong and fiercely independent young daughter.

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