Seven out of 10 children are glued to devices when they're in the car. To engage its core audience, Volkswagen needed an idea that would promote how it makes car journeys more enjoyable for families. Children are increasingly looking to screens for entertainment in car journeys, so how could the auto brand use technology to stimulate children’s imagination whilst they are travelling?
Isobar created a digital product and a campaign that used location-based interactive audiobooks to transform ordinary road objects into magical characters of a story. ‘Road Tales’ uses a custom developed story-engine that creates unique tales based on the location of the user. To ensure the stories react to the environment, the team scanned the entire Dutch highway system to identify objects like bridges, windmills, trees, petrol stations, and other main objects to transform them into story elements.
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
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dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
dentsumcgarrybowen: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Fish Checker: Scan the Fish, Save the Ocean
Over the past few decades, more than 100 species of fish have vanished from Taiwan. One challenge is that consumers aren’t aware that many of the 400,000 tonnes of fish in local markets caught p...
Diversity and inclusion
Jackie Robinson was not only an extraordinary baseball player, he was also a trailblazer. He broke the colour barrier in 1947, being the first African American to play in Major League Baseball. ...