footfall uplift for those who saw OOH
footfall uplift for those who saw OOH and mobile
sales uplift in the 70 participating stores
C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.
The secondary objective was to increase brand and product awareness.
By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.
This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.
Finally, Isobar made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.
The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.
26% footfall uplift for those who saw OOH.
40% footfall uplift for those who saw OOH and mobile.
13% sales uplift in the 70 participating stores.
6.7% engagement rate (6x higher than the benchmark in retail).
BWM Dentsu: Project Revoice
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360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
GoalKeepers17: Rallying around Global Goals
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Malaria No More: A movement to end malaria
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Isobar & Carat: Dis-Moi Elliot
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BC&F Dentsu: Heart Foundation
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Isobar: General Motors
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Fetch: Telegraph Media Group
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BWM Dentsu: Qantas
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Grip: Testicular Cancer Canada
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Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
mcgarrybowen: Oscar Mayer
The objective was to show the world that Oscar Mayer Bacon is the true gold standard of bacon. To achieve that, mcgarrybowen leveraged a cultural moment beyond the bacon category, even beyond th...
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
Posterscope, Carat & Isobar: C&A
Activating store visits by working with a unique hyper-location technology partner, we built an integrated solution that combined OOH with mobile programmatic.
mcgarrybowen: United Airlines
New technology solves age-old problem.