CFO, dentsu Southeast Europe
With almost 25 years in the advertising business and a strong experience in corporate finance, business administration, finance management, decision-making and strategy, Florina is a very strong team leader and player who delivers through people.
Florina leadership was crucial in the last years in dentsu while the company grew through acquisitions.
Her expertise and results marked her as an excellent candidate for a regional role that she took in 2017 when she was appointed Cluster CFO.
In 2020 Florina became CFO dentsu Southeast Europe.