How can brands keep pace with tomorrow's digital consumer?

Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.

Carat: Ahead of the Curve

This paper highlights a number of key insights we at Carat have gathered when helping our clients find a sustainable advertiser–agency model in a world where more marketing is made in-house. We make recommendations as to how marketers can best approach decision-making – ensuring they ask the right questions before setting about identifying and implementing the best model for their business.

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How can brands use emerging technology to deliver better marketing outcomes?

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How can brands build a digital society that works for everyone?

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How can brands master the growth dynamics of the digital economy?

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