Drawing on a survey of 32,000 people across 22 markets, our latest report “Decoding Data Dynamics: Digital Society Index 2020” indicates that consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our Hong Kong team releases the market level deep dive with findings drawn from 1,017 Hong Kong based respondents, revealing a number of key dynamics, many of which are paradoxical.
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