Global experiential marketing agency MKTG has been appointed to launch global real estate consultancy firm JLL’s first brand sponsorship campaign with six up-and-coming athletes from Australia, Hong Kong, India, Japan and Singapore, bringing them one step closer to achieving their ambitions of competing in climbing on a global stage.
According to the International Federation of Sport Climbing, it is estimated that there are 25 million recreational climbers globally. Currently practised in over 140 countries with six million registered climbers, itwill also be included as an Olympic sport for the first time ever in 2020.
For JLL, the heartbeat of cities is important, and how that influences the way the athletes live and train. Indoor climbing is an exciting urban sport that reflects the vibrancy and dynamism of the region’s rapidly growing cities – a perfect fit of the brand.
In a cross-collaboration effort with Isobar and gyro, MKTG has developed a two-pronged approach to bring this campaign to life.
Working closely with Isobar, MKTG created a motion-capture climbing suit which uses advanced sensor fusion technology to analyse a climber’s movements and turn it into kinematic data.
With the ability to capture and visualise movements into a video replay, this collaborative training platform gives climbers and coaches new insights to an athlete’s performance by dynamically reviewing their posture, rhythm, techniques, speed and endurance.
In collaboration with gyro, MKTG launched a nine-part documentary series created in partnership with National Geographic. The series depictsthe back story of each athlete in their own city, as well as their struggles and ambitions on their way to the top.
A campaign that was recently launched in May 2019 that capitalises on the growing trend and exposure leading into 2020. Capitalising on innovation within climbing, using tech and data to make a real impact on the climbers’ performance.
Happy Marketer: Single Source of Marketing Truth with TÜV...
TÜV Rheinland is one of the world’s leading testing service providers with more than 20,600 employees worldwide.
Happy Marketer: Future-ready Data-mart with Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan and aims to equip merchants with innovative marketing and data tools to optimise business performance and serve customers...
Carat: Pandamart, so much more, and more and more
In November 2020, many Malaysians had pandemic fatigue and were looking for ways to escape the boredom of WFH. Countless other grocery delivery services came on the scene. Not yet a household na...
dentsu X: Heroes in the Sky with Disney Marvel Avengers
In 2018, The Avengers: Infinity War promotional campaign saw an iconic Malaysian building transformed into Stark Tower emblazoned with the Avengers logo. It was larger than life and the talk of ...
dentsu X: Malaysia’s First Virtual Street Food Festival w...
At the end of 2020, the third wave of Covid-19 cases surged in Malaysia, resulting in a strict new lockdown. Tiger wanted to bring back the excitement of street food in this ‘new normal’ by usin...
dentsu Webchutney: Voice of Hunger with Swiggy India
Hunger manifests itself in different ways - growling tummies, salivating mouths and people who see food everywhere. That's why, when Instagram launched voice messages, we kinda thought it looked...
dentsu Webchutney: Better Half Recipes with Swiggy India
Indian grocery brands’ competitive moat is distribution. And discounting. Not creative communication. Even the largest players advertise to ‘the woman of the house’. But during the lockdown, men...
dentsu Webchutney: Hagglebot with Flipkart India
India’s festival shopping season is centerstage for Flipkart in generating demand for its marquee online shopping event, The Big Billion Days (equivalent to Single’s Day and Black Friday). It’s ...
dentsu Webchutney: The World’s Most Reported Trailer for ...
Over 73% of domestic abuse cases go unreported in India and we aimed to change that. Thappad wanted to inculcate a habit of reporting domestic abuse – wherever it’s witnessed.
dentsu Webchutney: The 8-Bit Journo with VICE India
While 15 minutes without the internet feels like an eternity, 7 million Kashmiris lived in a blackout for more than 142 days. With the blackout, the people of Jammu & Kashmir found their liv...
dentsumcgarrybowen: Homeless Delivery with Deliveroo
As part of Deliveroo’s mission to bring the world's local restaurants into everyone's home, we saw an opportunity to extend the platform and bring food to the many Australians who don’t have a r...
dentsumcgarrybowen: Care Label with GU
Uniqlo’s sister label, GU, produces affordable and trendy clothes for Mainland Chinese and they wanted to increase brand awareness during Chinese New Year, China's biggest festival. The annual f...
dentsumcgarrybowen: In Love We Trust with Sinyi Realty
Together with dentsumcgarrybowen Taiwan, Sinyi worked to produce “In Love We Trust”, a short film to encourage young Taiwanese to overcome their fear of commitment and to seeking lasting love an...
Taproot dentsu: Facebook
This video is a manifestation of the Facebook More Together campaign for the India’s biggest festival of prosperity – Diwali.
mcgarrybowen: The Fading Font
Creating awareness around the symptoms of Alzheimer’s through a specially designed font that was free for public use.
Driving transactions with Mondelez through a digitalised check-out counter experience.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Disney Studios
A social commerce campaign using chatbot technology via Facebook Messenger to reach a wider audience and drive conversions for Disney Studios.