0
lift in new customers
0
logins
0
email opt-ins
Challenge
Royal Caribbean wanted to drive awareness and buzz for their newest ship
Solution
We launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations. Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighborhoods. Each neighborhood contained activities, information, and chances to win. The campaign included sweeps, instant win, non-traditional activations, and an employee component.
Result
15 minutes spent on site per registrant
57% lift in new customers
2.3million logins
200k+ email opt-ins
30% new email addresses added to the database
Taproot dentsu: Facebook
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Vizeum: GhanaPostGPS
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dentsu X: Disney Studios
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Carat: Dis-Moi Elliot
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Grip: It Takes Balls
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Dentsu Aegis Network: Coca-Cola
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Taproot Dentsu: adidas
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Isobar: Uniqlo
An in-store activation using neuroscience technology, helping shoppers decide what to buy.
Fetch: The Telegraph
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John Brown Novus: Starwood
A data-driven, mobile-first, travel and lifestyle content hub that puts our Intelligent Content model into action.
Isobar: Chevrolet
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BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.