0
increase in visitors
0
increase in sales
0
online impressions
Insight
Increasing sales during CNY
GU, a sister brand of UNIQLO, is a fast-fashion retailer that produces affordable and trendy clothes. They wanted to increase sales and brand awareness during the biggest Chinese festival, Chinese New Year. Every Chinese New Year, billions of people travel home to reunite with families. But reunions are short, and families are separated apart again after that. How can we keep them close, even when they're apart?
Idea
A personal touch
During Chinese New Year, new clothes are given as a gesture of love and care. So we redesigned the clothes' care labels and gave them a personal touch with caring messages for families and friends. People were invited to customize their own Care Labels which were sewed onto the new clothes. These new clothes became more than gifts. They were also heartwarming reminders.
Impact
Transforming engagement
GU successfully created a brand new way of communication to tie people together through heart. The campaign received compliments from customers of all ages. 114% increase in visitors; 138% increase in sales; 176MM online impressions.
DENTSU CREATIVE Malaysia & Carat: Pizza Hut's Cheese Codes
Cheese Codes showcases an innovative use of media channels and tactics to connect with a new audience and drive commercial success. The campaign used a gamified ordering experience within mobile...
Merkle Singapore: Delivering Unified Customer Experiences...
Income Insurance Limited (Income), established in 1970, currently serves 1.7 million people in Singapore. Before COVID-19, insurance was an industry where offline sales channels were the busines...
DENTSU CREATIVE Hong Kong: Critical Core
DENTSU CREATIVE Hong Kong's brief for Critical Core was to create a tool accessible to children on the autism spectrum to build valuable social skills and at the same time help them connect and ...
DENTSU CREATIVE Indonesia: CurrenShe with OCBC NISP
CurrenShe is an augmented reality that connects womenpreneurs to our financial services using money.
Dentsu Creative India: The Responsible Manhole
Dentsu Creative India created an innovative warning device to make India's streets safer. This low-cost, scalable warning device saves lives and alerts riders to the open manholes scattered thro...
Carat Singapore: E-commerce Campaign with Philips Domesti...
Philips Domestic Appliances (DA) aims to be a digital-first marketer and boost e-commerce sales across business units in ASEAN. In the highly competitive, ever changing, and fragmented marketpla...
Isobar Australia: Disease Dilemmas with The Garvan Instit...
With thousands of disease related charities competing for donations, how do you decide who to help? The Garvan Institute of Medical Research needed a solution to help inform the public of their ...
Merkle Singapore: Live 247 with CapitaStar
The majority of CapitaStar users comprised of early Millennials and Gen Xs, but CapitaStar saw an opportunity in Gen Z shoppers, who are starting to enter the workforce, have increasing purchasi...
dentsu Redder: OvershootDay with CHANGE
Every second, minute, hour of the day, we are pushed to consume more. With the only expectation, to make our life better. Due to this expectation, we consume more than our planet can offer, resu...
dentsu Redder: Tok-Yo Flavors with Perfetti Van Melle
The Chupa Chups Tok-yo flavors campaign introduces, educates and excites Vietnamese tweens about the latest flavour pack that is inspired by Japan.
dentsu Isobar: Cat Streamers with KFC China
A part of the diverse lifestyle that Gen Z values is their strong connection to Chinese culture and heritage. This connection makes brands and products created in China phenomenally popular. To ...
Carat: Programmatic Campaign with StarHub Mobile
StarHub, with its media agency Carat and Yahoo, have proven how a programmatic-powered campaign that employs the right strategy and approach offers tremendous capabilities to drive purchases and...
dentsumcgarrybowen: In Love We Trust with Sinyi Realty 2
Sinyi Realty has backed up the success last year of its ‘In Love We Trust’ brand film (a Cannes Lions Grand Prix winner) with a sequel that has spurred another round of discussion on social issu...
DENTSU CREATIVE India: The Unfiltered History Tour with V...
The Unfiltered History Tour with VICE World News is an unofficial, interactive tour of the Museum’s disputed artefacts. Narrated by people from countries they were taken from. Through immersive ...
Happy Marketer: Single Source of Marketing Truth with TÜV...
TÜV Rheinland is one of the world’s leading testing service providers with more than 20,600 employees worldwide.
Happy Marketer: Future-ready Data-mart with Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan and aims to equip merchants with innovative marketing and data tools to optimise business performance and serve customers...
Carat: Pandamart, so much more, and more and more
In November 2020, many Malaysians had pandemic fatigue and were looking for ways to escape the boredom of WFH. Countless other grocery delivery services came on the scene. Not yet a household na...
dentsu X: Heroes in the Sky with Disney Marvel Avengers
In 2018, The Avengers: Infinity War promotional campaign saw an iconic Malaysian building transformed into Stark Tower emblazoned with the Avengers logo. It was larger than life and the talk of ...
dentsu X: Malaysia’s First Virtual Street Food Festival w...
At the end of 2020, the third wave of Covid-19 cases surged in Malaysia, resulting in a strict new lockdown. Tiger wanted to bring back the excitement of street food in this ‘new normal’ by usin...
dentsu Webchutney: Voice of Hunger with Swiggy India
Hunger manifests itself in different ways - growling tummies, salivating mouths and people who see food everywhere. That's why, when Instagram launched voice messages, we kinda thought it looked...