How can brands build a digital society that works for everyone?

The digital economy has delivered huge benefits to society. But it has also led to some unintended, negative consequences. The challenge now is for brands to address these head-on and deliver a digital economy that works for all in society. 

Decoding Data Dynamics: Digital Society Index 2020

Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across 22 markets reveals a number of key dynamics, many of which are paradoxical.

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How can brands keep pace with tomorrow’s digital consumer?

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How can brands master the growth dynamics of the digital economy?

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How can brands use emerging technology to deliver better marketing outcomes?

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