Agency: dentsu UK & Ireland
Client: WeAre8 / Market: United Kingdom
WeAre8, a new sustainable ad platform, offers a tailored media market to clients who want to engage with consumers directly on important issues. It also places sustainability at the heart of mainstream media planning and helps advertisers achieve their environmental, social and governance and sustainability goals.
The platform is at the forefront of the ‘attention economy,’ a concept pioneered by dentsu. Our digital world has created so many ways to engage. It can feel that our attention is constantly being pulled in different directions, which makes it a challenge to focus and retain our valuable attention on what matters most to us. Research revealed that only one third of adverts gain an audience’s full attention. In the UK, we partnered with WeAre8 to tailor media to clients who want to engage with consumers directly on important issues. Using WeAre8, clients can build direct, more impactful relationships and ask questions after someone views an ad, engaging with people in a more personal, intentional way. WeAre8’s ethical, hate-free app allows users to select which adverts they see and when they see them, delivering content on their own terms.
Our partnership not only fosters greater consumer control around digital focus, but also promotes sustainable issues to the forefront of consumers’ minds. Dentsu’s commitment to offering clients effective and sustainable media activations is well aligned with WeAre8’s commitment to share directly with users and charities 55% of every pound spent on the platform, while 1% goes to Ecologi, a carbon- reduction company, to help offset carbon emissions. It also marks the start of a long-term partnership between ‘dentsu Belonging’ and WeAre8 to drive positive change across ethnic diversity, gender equality, LGBTQ+ and other Social Impact issues.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
Suraksha Ka Teeka
As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...
The Everything Book
A pioneer in modern education, The Everything Book is an internet signal aggregator. It houses a cloud-based AI packet broadcaster and assembler service that combines weak 2G mobile networks aro...
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
DENTSU CREATIVE China: KFC Re:Store
KFC is the largest and most successful restaurant brand in China. Launched in 1987, the brand has grown to encompass over 9,000 stores in 1,600 cities. A steady stream of innovation has kept the...
More Than That with Gia Peppers
Created for Black audiences and produced and distributed exclusively by underrepresented businesses, the series aims to address the inequities in the advertising supply chain by providing a plat...
The story of Siemens and a town’s energy blueprint for th...
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
dentsumcgarrybowen: In Love We Trust with Sinyi Realty
Together with dentsumcgarrybowen Taiwan, Sinyi worked to produce “In Love We Trust”, a short film to encourage young Taiwanese to overcome their fear of commitment and to seeking lasting love an...
1st for Women: 16 Days of Light
Diversity and inclusion
FoxP2: First For Women
Facing fear to empower women
Merdeka LHS: The Coca-Cola Company
For The Human Race
"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.
ViiV Healthcare: Delivering Unique Customer Journeys
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Pre-register for our 2019 Digital Society Index
dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.