Agency: dentsu Benelux
Client: Fonds Gehandicaptensport / Market: Netherlands

The power of a Tikkie! Dentsu partnered with the Dutch Fonds Gehandicaptensport (Disabled Sports Fund) to ensure disabled athletes excelled in sport and didn’t face additional challenges with fundraising.

Athletes with disabilities face barriers when fundraising; door-to-door collections are especially challenging, which were further restricted by COVID-19. To address this hurdle dentsu and Dutch Fonds Gehandicaptensport created Power Talks to PowerTik, an impactful campaign that told the stories of five athletes with disabilities and ran in the Netherlands throughout April 2021. The athletes shared why sport is so important to them, with the aim of inspiring a million more potential disabled athletes to get involved. The campaign brought attention to the barriers athletes with disabilities face when fundraising.

By using PowerTiks – which refer to a well-known digital payment solution in the Netherlands called a Tikkie – individuals and sport clubs can create their own digital collection box on the fund’s website. The campaign reached six million people across the Netherlands and helped to raise €250,000. Dentsu is proud to have become a long-term partner of the foundation, with a vision for bringing awareness to these outstanding athletes for many years to come