We’re building a company with a diverse and inclusive workforce and pipeline of future talent – one that is as diverse as our clients and the communities they serve.
Progress toward 2020 goal
To achieve 40% females in senior leadership
1st for Women 16 Days of Light
Diversity and inclusion
1st for Women 16 Days of Light
The Pay Gap is Nuts
425.9 millionimpressionsDiversity and inclusion
The Pay Gap is Nuts425.9 millionimpressions
In a world obsessed with less, NUT-rition believes there’s power in more. But as a new-to-market nut mix brand, it needed to find a unique way to break through and introduce itself to the world.
As it’s a brand that believes in helping women demand more in snacks and in life, we looked at one of the biggest areas where they are forced to settle for less – their pay packet. Nearly six in ten women in the United States identified equal pay as one of the most important issues facing women in the workplace.
The challenge was to find a genuine and credible role for a nut brand in the gender inequality conversation. The answer: showing the disparity in the pay gap with an actual product. It created a smaller bag for Him and 20% bigger bag for Her, and sold them for the same price, so men could see how it feels to get less. Then, to give women real, tangible resources, it partnered with Equal Rights Advocates (ERA), a national civil rights organisation dedicated to protecting and expanding economic and educational access and opportunities for women and girls.
Ahead of National Equal Pay Day, we documented the reactions of men who believed they were treated unfairly. On Equal Pay Day, we launched a programme, showing the world what it did, announcing the partnership with ERA and driving conversation about the issue. We enlisted the help of celebrity and known advocate, Laura Dern, as the Executive Producer who also pushed out content and did media interviews. Turns out, everyone wasn’t on board: only 61% of men believe in the wage gap. We double down, pledging an additional donation for every comment against the campaign – turning trolls into a tool for good. To further the impact, NUT-rition partnered with Walmart to release The Equal Pay Pack, with proceeds funding an ERA legal helpline for those experiencing pay discrepancy.
600+ millionSuccessful impressionsDiversity and inclusion
Bud 42600+ millionSuccessful impressions
Jackie Robinson was not only an extraordinary baseball player, he was also a trailblazer. He broke the colour barrier in 1947, being the first African American to play in Major League Baseball. Honouring Jackie when the US is more divided than ever was Budweiser’s way of reminding people and reinforcing the importance of diversity and inclusion in sports.
On the 100th anniversary of his birth, special editions of the Budweiser bottle, promotional baseball and posters were created. The products integrated several unique design elements to represent the importance of diversity. We also created a film, directed by Spike Lee, which showed Jackie’s struggle, drawing parallels between the struggle for liberation in the late 40s and the present day