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website page load time for shoppers reduced by

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increase in conversion

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increase in page views per visit

Challenge

A Better Mobile Experience

More people are shopping on mobile, but their attention on the platform is becoming increasingly hard to grab and even harder to maintain through to purchase.

Placing a focus on site speed is therefore important for all businesses looking to ‘win’ in today’s mobile-first fashion market. Assessing the feedback from its customers Asda George realised the need not only to improve mobile site speed but also enhance the experience for its customers.

Solution

PWA Implementation

Asda George sensed an opportunity to provide it's customers with a more gratifying mobile experience, through the launch of a Progressive Web App.

Progressive Web App's eliminate friction by using the web to deliver app-level experiences. There's no need for consumers to find apps in the App Store and install them — they can just navigate to the site on any browser, including Chrome and Safari.

By implementing site wide HTTPS, Asda George now offers a more secure end-to-end shopping experience for customers, enabling modern browser capabilities, like Service Worker, and therefore allowing consumers to stay in touch with the brand whilst offline.

Results

Increase in conversion

Website page load time for shoppers were reduced by 3.8x times, a 31% increase in conversion was recorded and page views per visit jumped 20%. Asda's aim was to ensure customers could quickly find the products they want and purchase with ease. Working with Isobar, Asda agreed that moving to a PWA solution would be fundamental to this journey.

Isobar

Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.

Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities.

Over the last three years, Isobar has won 400 awards, including 6 D&AD Pencils, 7 Cannes Lions with one Gold Lion in the Creative eCommerce category, and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. Isobar’s top clients include adidas, Coca-Cola, Enterprise, P&G and Philips.

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