Chief Marketing Officer, dentsu UK&I
Azlan Raj is the Chief Marketing Officer for Dentsu UK&I. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, creative, content, and B2B. He is responsible for continually evolving dentsu’s leading capabilities across the UK&I to drive business transformation for clients, helping them find the balance in blending brand and data through their consumer experience. Previously the EMEA leader for Merkle’s customer experience practice, he built the company’s regional capability to over 1200 people in just three years to help global brands transform their organisations to deliver more personal and data-fuelled customer experiences.
With over 20 years of experience in the digital industry, prior to joining Merkle, Azlan worked for leading brands, agencies and consultancies, including Barclaycard, Publicis Sapient, and Accenture.
Through his career, Azlan has been part of award-winning teams and led a diverse set of capabilities from marketing strategy through to analytics, website design and development, and marketing activation. He is a recognised thought leader writing for mainstream publications and presenting at leading industry events including Forbes, Campaign, The Drum, PerformanceIN, Adobe Summit and Econsultancy, and is a member of the renowned Forbes Communications Council, Performance Marketing World Advisory Board and Data & Marketing Association (DMA) customer engagement committee. Azlan was also recognised in PerformanceIN's top 50 list for marketers and is the co-author for the recently published book “Shift: Transform motion into progress in business.”