Beth Freedman

Chief Executive Officer, dentsu X

Beth oversees the UK operations of dentsu X ensuring the agency’s clients benefits from its unique set of capabilities in media, technology, creativity, and data.

She moved into the role in July 2020 after more than two years as managing director of sister agency gyro UK. Beth boasts more than 20 years’ experience and has held senior roles at renowned agencies such as Saatchi & Saatchi, Arnold and Fallon operating across several disciplines including media planning, client servicing and creative.

Beth Freedman, Chief Executive Officer, dentsu X