Collective Grammy Nominations
Hot 100 Singles
New Orleans is the most musically diverse city in the world. From jazz to brass, hip hop to gospel, indie to funk, nowhere sounds quite like here and they wanted it to be known.
New Orleans Tourism set out to prove it, and to attract visitors to the city, by partnering with Spotify to bring the city’s sound to life. First, we created a playlist that reflected the true sound of the city, as defined by years of listener habits. Then, we performed the playlist live, from start to finish, in its original order, at the iconic Preservation Hall, for lucky fans who followed it.
The result was a first-of-its-kind, star-studded concert that reimagined what it meant to make a playlist in the first place. The lineup included Jon Batiste (Late Show with Stephen Colbert), Irma Thomas, Curren$y, Mannie Fresh, Alynda Segarra, Boyfriend, Dirty Dozen Brass Band, and other local stars who collectively make up six Grammy nominations, seven platinum albums, 23 Hot 100 singles, and more than 100 million Spotify streams. In total, the project produced a historic concert, live album, sponsored Spotify content, broadcast commercials, out of home, social and influencer content, and a full-length documentary which has embarked on an international festival tour
"Music is at the heart of our great city and is universally loved by both residents and visitors. Our goal with the Offline Playlist and this iconic concert is to celebrate the diverse sounds of New Orleans at Preservation Hall and subsequently a live playlist on Spotify. This campaign gives us an opportunity to shed light on our artists, the rich music scene and the essence of New Orleans in a memorably authentic way.”-Mark Romig, President & CEO, New Orleans Tourism Marketing Corporation
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