The challenge was to take a 13 year old digital platform, outdated reservation systems and no mobile apps and deliver Enterprise digital and brand transformation.
Our challenge was to design a digital service that would remove unnecessary friction while retaining the warmth, trust and personal service our target audience value.
Enterprise needed a seamless car rental experience that worked across all channels, offline and online. And as a worldwide company, Enterprise’s online customer experience needed to reflect the global brand as well as centralise its technology base.
Through mapping the path to purchase in detail across multiple markets, we arrived at a powerful insight: Consumers are not simply renting a car, they are planning a journey.
In creating a “digital handshake”, we wanted to develop a digital ecosystem that reimagines Enterprise’s core service proposition for the 21st Century, based on a rigorous understanding of the power of fostering the connection between customer and customer service, offline and online.
We created a cross-platform, scalable, interactive showcase and seamless customer experience that can handle millions of users and billions of dollars across the world.
20+% growth YoY
iOS Top 10 app
JibJab: A Carousel of Fun
Carbon38: Luxury Activewear For Women
MeUndies: The World's Most Comfortable Undies
United Airlines: People flying with Purpose
United Airlines: Fly the Friendly Galaxy
Sprint: Smack that Talks Back
Sprint: Futbol Mode
Copa Airlines: Sube La Marea
Avocados From Mexico: Cook from the heart with Thalia
ViiV Healthcare: Delivering Unique Customer Journeys
Mastercard: True Name
OREO: Proud Parent
Sundance Film Festival: McMillion$ on Main Street
Bvlgari: B.Zero1 Anniversary Experience
#MoreThan: The Mobile Go-Getter Campaign
Evaluating the landscape and nationwide recommendations to social distance, we discovered one simple truth remained: the desire for people to feel connected.
Mattel: Going Big
How does a 51-year-old brand drive relevancy and sales? Mattel’s answer was the Hot Wheels Legends Tour.
Character - Mix Branding Case Study
For a platform that celebrates creativity and curiosity, Character created an identity system that was just as expressive. It features several components that twist, weave, and blend into someth...
Driving transactions with Mondelez through a digitalised check-out counter experience.