Kayo gives subscribers the chance to stream over 50 local and international sports, live and on demand, offering a personalized experience across multiple platforms.
In developing the platform, Kayo engaged Accordant to support them in planning, implementing and operationalizing the Adobe Experience Cloud, their marketing product suite of choice.
The planning and implementation of the whole Adobe Experience Cloud was delivered in under four months; including the Analytics Cloud, Ad Cloud & Marketing Cloud, combining to serve highly relevant customer experiences across all digital channels.
The solution design includes Adobe’s newly released dynamic creative optimization, enabling automatically personalized digital advertising in addition to owned media channels. The solutions are all integrated into Kayo’s real-time cloud-based data warehouse which will enable them to capture user data to manage the ongoing enhancement of Kayo’s user experience.
“Adobe and Accordant have enabled us to come to market in the most efficient and innovative way possible, we simply could not have done it without the partnership we have.”-Carly Loder, CMO of Kayo Sports
JibJab: A Carousel of Fun
Carbon38: Luxury Activewear For Women
MeUndies: The World's Most Comfortable Undies
United Airlines: People flying with Purpose
United Airlines: Fly the Friendly Galaxy
Sprint: Smack that Talks Back
Sprint: Futbol Mode
Copa Airlines: Sube La Marea
Avocados From Mexico: Cook from the heart with Thalia
ViiV Healthcare: Delivering Unique Customer Journeys
Mastercard: True Name
OREO: Proud Parent
Sundance Film Festival: McMillion$ on Main Street
Bvlgari: B.Zero1 Anniversary Experience
#MoreThan: The Mobile Go-Getter Campaign
Evaluating the landscape and nationwide recommendations to social distance, we discovered one simple truth remained: the desire for people to feel connected.
Mattel: Going Big
How does a 51-year-old brand drive relevancy and sales? Mattel’s answer was the Hot Wheels Legends Tour.
Character - Mix Branding Case Study
For a platform that celebrates creativity and curiosity, Character created an identity system that was just as expressive. It features several components that twist, weave, and blend into someth...
Driving transactions with Mondelez through a digitalised check-out counter experience.