Challenge
Kayo gives subscribers the chance to stream over 50 local and international sports, live and on demand, offering a personalized experience across multiple platforms.
In developing the platform, Kayo engaged Accordant to support them in planning, implementing and operationalizing the Adobe Experience Cloud, their marketing product suite of choice.
Solution
The planning and implementation of the whole Adobe Experience Cloud was delivered in under four months; including the Analytics Cloud, Ad Cloud & Marketing Cloud, combining to serve highly relevant customer experiences across all digital channels.
Results
The solution design includes Adobe’s newly released dynamic creative optimization, enabling automatically personalized digital advertising in addition to owned media channels. The solutions are all integrated into Kayo’s real-time cloud-based data warehouse which will enable them to capture user data to manage the ongoing enhancement of Kayo’s user experience.
“Adobe and Accordant have enabled us to come to market in the most efficient and innovative way possible, we simply could not have done it without the partnership we have.”-Carly Loder, CMO of Kayo Sports
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