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Carbon38 is a luxury activewear brand for women, selling premium fitness apparel that is the ultimate hybrid of style and performance.
Looking to break into the market with its best-selling proprietary “Takara” leggings. Carbon38 wanted to reach their Millennial target audience and engage them where they already live online – YouTube – efficiently and affordably. The goal was to boost brand awareness and return on ad spend (RoAS) to allow Carbon38 to complete with the major market players.
Carbon38 used custom intent audiences on YouTube to improve targeting for video ads. By combining in-video ads displaying colors and prices for products customers previously expressed interest in via Google Search with that product’s page just one click away. Carbon38 simplified the purchase process for mobile and desktop users. It boosted brand awareness for Takara leggings among Millennial shoppers, an uplift measured with video views.
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