decrease in cost per purchase on Instagram
return on ad spend
decrease in cost per add-to-cart action on Instagram
MeUndies wanted to re-engage with people who had added items to a shopping cart on the company’s website but hadn’t yet made the purchase.
For its Black Friday and Cyber Monday promotions, MeUndies launched a campaign that used dynamic ads in the carousel format to retarget people who had browsed the products on its website but had not yet completed a purchase. Partnering with performance marketing agency Mutesix, MeUndies embedded a Facebook pixel on its website and optimized it for its view content and add to cart pages. This allowed the team to build a custom audience of people who had visited its website and either only viewed a product or added a product to the online shopping cart but later abandoned it. MeUndies further segmented this audience based on when they had viewed or added products to the cart, as well as by US and international traffic.
The underwear manufacturer retargeted carousel, link and video ads to people who had abandoned their online cart, leading to a 6X return on ad spend.
"They've (Mutesix) been a pleasure to work with and really have helped us with our success over the last year, in scaling our channel and really helping us with the attribution and strategy. Not only does the MuteSix team deliver results, but they've always been available, around the clock really, whenever something has come up and very timely in responding."– Jonathan Shokrian, Founder, MeUndies
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