dentsu commerce

Curating an experience for the customer - from inspiration to purchase - is the future, and CPGs need to take part. With Dentsu Commerce, the ability to attribute media impressions to conversion, provide one-to-one personalization solutions, and create loyalty programs that feed consumer evangelism - CPGs can take on the marketplaces and big-box distributors - and win.

We ensure near real-time availability of data, meaning an almost instant response to macro-level queries, (for example, identification of trends and anomalies, or market statistics) or micro-level queries (for example, inspection and verification of a item, or a specific warehouse, or a specific truck).

Now is the time for brands and retailers to offer digital solutions to customers in their time of need. Using Isobar Fast Track, in partnership with Adobe, businesses and brands can digitally transform themselves in weeks instead of months or quarters.

Fast Track is an adaptable set of solutions that serve as a guide for any commerce or digital transformation engagement. Just like pilots use checklists, charts, and standard objectives for predictable outcomes, Fast Track uses Adobe solutions to answer the critical questions of any program: What, Why, and How?

Our strategists set your brand apart from more than three billion products sold and advertised on Amazon and other leading marketplaces. Our integrated capabilities span every element of e-commerce, including retail advice, reviews and loyalty, logistics and warehousing, advertising and marketing and product setup. With a comprehensive knowledge of tech partners and emerging innovations, we’ll help you build and execute the best retail strategy possible.

Going forward, both marketers and publishers will begin with their first-party relationships to create owned, private identity graphs that generate addressability while maintaining their own intellectual property. These brands will be able to network their private graphs with partners and publishers in a way that increases addressability for all in a privacy-safe way. To solve this need, Dentsu Commerce offers Merkury. Merkury’s mission is to serve as a neutral technology enabler of the private graph, supporting seamless interoperability between brands, publishers, and technology platforms. 

A loyal consumer is a brand’s greatest asset. Loyalty must be earned, first through a great product or service, and then through emotional bonding and personalized experiences. By making investments focus on better integrating capabilities in addressable media and CRM, enhancing platform security, and improving the platform’s ability to support advanced analytics, personalization, and global programs we can create world-class loyalty programs that drive engagement and revenue. 

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