Amplifi is the media investment and innovation arm of Dentsu Aegis Network.
Amplifi’s goal is to help the whole of Dentsu Aegis Network identify and generate value across all media investment opportunities. Amplifi harnesses technology, insight and creative thinking and works collaboratively with clients, media and tech owners to create an uplift in business outcomes, delivering against the mission of ‘Value for All’.
Amplifi works across five disciplines:
Our global network of investment and trading experts are responsible for media buying and investment management on behalf of our agencies across the Group. Our data-driven strategies, exceptional insight and personal client relationships deliver market-leading pricing across all platforms, as well as maximizing return on investment and marketing spend for our clients.
Global Media Partnerships
The Global Media Partnerships teams deliver transformational value to the DAN network and our clients through partnerships with some of the world’s biggest media companies. Our partnerships unlock value beyond discounts; together we work to create market leading solutions designed to embrace the disruption of a changing industry. With projects including Craft Matters (data enabled creative) and The Attention Economy (revolutionising the way we plan and buy media) we bring together our agencies, clients and partners to deliver scaled innovation to the network.
Amnet is the Dentsu Aegis Network’s specialist programmatic group, with over 1,000 technology, media, and data experts integrated with all Dentsu Aegis Network agencies across 52 markets. We operate a consistent and innovative use of technology, operations, and people stack, and deliver an excellent and constantly improving programmatic infrastructure, designed for each client’s individual requirements.
Our overarching philosophy is to Make Every Impression Count and we are committed to delivering an addressable, accountable and clean digital ecosystem through our Clean Supply initiative. We are also fully integrated with Dentsu Aegis Network’s M1 product to deliver smarter audience identification, messaging and activation.
The Story Lab
The Story Lab is Dentsu Aegis Network’s entertainment company. Working with best in class creators and producers, The Story Lab funds, develops and distributes innovative entertainment formats, scripted drama and films that attract audiences for media owners and brands across the 21 markets where it operates.
In an evolving media landscape, the Amplifi Commercial teams are responsible for seeking and developing new commercial and strategic opportunities across media and content investment. By connecting clients, media owners and content creators, our network of commercial experts deliver innovative models, platforms and services that go beyond the traditional, and deliver value for all.
More Than That with Gia Peppers
Launched on February 13, 2021, More Than That is a sonic journey across Black America, leveraging conversations between our host, Gia Peppers, and well-known guests about topics impacting and in...
The Cadillac Live Experience
One in five people have dyslexia and 40% of children with learning disabilities experience mental health problems. Over 750k Canadian students are Dyslexic, however, Canada lacks the tools neces...
The Ad Council, dentsu International & VidMob; Creative O...
Seize the Awkward
The Oreo Doomsday Vault
Having never built a global brand, Generali has an intricate web of partners, involving disparate agencies in local markets, delivering their own creative and production. The result was marketin...
Gillette: Cost of Winning
Nominated for a Sports Emmy, The Cost of Winning series premiered on HBO, followed by streaming on HBO Max, and quickly became the top performing sports title since the launch of HBO Max.
Harvard Pilgrim Healthcare
Dentsu health helped design and implement a go-to-market strategy with a best-in-class campaign that capitalizes on historical learnings, is grounded in data and analytics to inform key decision...
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
Crayola Color Your World
Crayola need a unique campaign to emphasize their belief that every child has the power to create their place in the world by coloring themselves into it. Dentsu teams developed the strategy to ...
How do you break through the clutter and build momentum in a way that earns credit for reinvigorating the traditional PC ecosystem? With 15 micro-influencers creating a network effect across a ...
Multiple Myeloma Customer Centric Multi-Channel Campaign
American Multi-Brand Pharmaceutical Company Increases Oncological Growth Potential by Combining Personal and Digital Promotional Strategies
Myeloid Leukemia Multi-Channel Campaign
An American multi-brand pharmaceutical manufacturer needed to re-position as the brand of choice for Myeloid Leukemia therapy, increase NRx and maintain and protect existing Rx.
Cancer Treatments Pharmaceutical Manufacturer
A pharmaceutical corporation specialized in the manufacturing of cancer and immunology drugs needed to design a program to support the launch of its key multiple myeloma (MM) treatment product. ...
Season of the #Whiff
Dentsu was given the opportunity to highlight Head & Shoulders’ partnership with MLB through a creative solution inspired by its brand positioning.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
A Top Ten Global Pharmaceutical Company
This dentsu health client recognized the need for a new go-to-market process as well as organizational change management to leverage its technology investments.
Ascensia Diabetes Care
Diabetes management is experiencing a deep industry transformation through technology, innovation and digitalization of the patient journey through services like telehealth and digital pharmacie...
Sprint: Smack that Talks Back
Meet La Futbolera, the smack-talking granny who ignited the competitive spirit of US Latino soccer fans while creating a fun, long-lasting exchange with Sprint.
Copa Airlines: Sube La Marea
Promoting Copa’s generous sponsorship of the Panamanian national football team amid the excitement of their first World Cup invitation, required a big, cultural display of patriotism. What bette...