Chief Client Officer, dentsu Americas
Ida Rezvani is Chief Client Officer of dentsu Americas. Ida is an experienced marketing leader known for building iconic global brands in both the U.S. and Europe having previously worked at dentsu mcgarrybowen London and, ultimately, made her way to New York. She joined dentsu mcgarrybowen London in 2010, as Managing Director, where she helped to transform the agency from Dentsu London to dentsu mcgarrybowen. The office grew quickly under her leadership, and she raised the agency’s standing with high-profile creative work for Canon Pixma, Wallpaper Magazine, and Uniqlo.
Keeping Ida in the dentsu mcgarrybowen family led to a three-month secondment at dentsu mcgarrybowen’s New York headquarters in 2013. There she was mentored by founder Gordon Bowen and other leaders to get an up-close understanding of the agency’s unique approach to brand building and transformation. Following this, Ida chose to move from London to New York. At dentsu mcgarrybowen New York, Ida led United Airlines and Marriott Hotels—two of the of the agency’s top five clients—raising the creative bar and growing the business.
Prior to her recent stint at dentsu mcgarrybowen Rezvani was WPP Global Client Leader since 2015, leading one of WPP’s top 50 clients—IHG. There, she was responsible for the business across 15 operating companies, 12 brands, and four regions. Ida wrote and implemented a global operating model which resulted in an integrated, cross-discipline team that resulted in global brand platforms across IHG’s growth brands.
Ida began her career in London at RKCR/Y&R, where she held various roles in account and business leadership, including as Deputy Managing Director and Head of Account Management. There, she managed successful campaigns for Marks & Spencer, Visit London, and Virgin Trains. Her teams won multiple awards for their work, including the Grand Prix IPA Effectiveness Award for Marks & Spencer.