Global CEO, CXM at Dentsu International
Craig has been a member of the Merkle executive leadership team for nearly 15 years. In his role as Global CEO, he is responsible for the company’s many service lines, including customer relationship management (CRM), enterprise technology, data, analytics, performance media, user experience, performance creative, promotion and loyalty solutions, and customer strategy consulting. He oversees a staff of more than 9,700 employees in over 50 locations throughout the Americas, EMEA, and APAC.
Craig first joined Merkle in 2006 as Corporate Vice President of Merkle’s Content Solutions Group, an organization that combined data and analytics to drive direct marketing acquisition services for Merkle’s clients across industries.
In 2015, Craig and John Lee, Merkle’s Chief Strategy Officer, co-authored a book titled “The Rise of the Platform Marketer,” which explores the competencies that marketers need in order to win in a world of digital addressability at scale.
Before being elevated to the role of President, Americas in 2017, Craig served as Global Services Leader, charged with the development and delivery of all of Merkle services worldwide, blending Merkle’s unique integrated DNA of data, analytics, technology, creative, customer experience, media, and consulting to deliver world-class people-based marketing to Merkle clients.
Craig is a frequent speaker and writer on the topic of CRM and digital media and has been published in numerous publications, including Advertising Age, AdExchanger, DM News, and Ad Week. He provides expert guest commentary on trends in the digital advertising space for various print, online, and television news outlets, most recently appearing on CNBC’s Squawk Box. Craig holds a political science degree from Hofstra University.