Global Chief Creative Officer, dentsu International
Fred Levron was appointed to Global Chief Creative Officer, dentsu international, in November 2021. His role leads the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
He is responsible for the network’s creative product and accelerating creativity across the entirety of dentsu international’s Creative, Media and CXM agency brands, as it transforms to become the most integrated network in the world.
For over two decades, Fred has been one of the industry’s most progressive creative leaders and thinkers. He was recently recognized as the top Chief Creative Officer globally by The Drum global ranking in 2020 and The One Club global ranking for two consecutive years in 2020 and 2021.
Fred was previously FCB’s Worldwide Creative Partner. With Global CCO Susan Credle they led an creative transformation that saw FCB becoming Cannes Lions 2020/2021 Network of the year. Adweek’s 2020 Global Agency of the Year, D&AD’s 2020 Design Agency of the Year, and Cannes Lions’ 2019 North America Network of the Year.
Fred believes creativity used at its best is a business accelerator. His commitment to the creative product can be seen in many famous campaigns created for the most iconic brands around the world over the last two decades: AB InBev "Contract for Change", Levi's "Circle", Burger King’s “Whopper Detour”, Louis Vuitton’s “Journeys campaign", The Times of India “Shindoor Khela, No Conditions Apply”, Coke “The Sharing Can”, more than 10 Super Bowl ads for AB InBev.
Fred is known for his pivotal role in helping both local and global iconic brands find their voice in the modern world. Prior to joining FCB then Dentsu, Fred was part of the creative leadership team at Creative Artists Agency (CAA), the four-time Emmy-awarded brand entertainment agency based in Los Angeles. CAA’s marketing work is inspired by a vision that Fred helped define and execute: Create pop culture for brands, and help brands to play a meaningful role in pop culture.