Peter Huijboom

Global CEO, Media and Global Clients, dentsu

Peter has worked passionately in international marketing services for over 30 years. Having begun his career as an entrepreneur in the data, insights and research sector, he brings strategic precision and clarity of thought to the craft and creativity of media application and consultancy.

Peter has been part of the network since 2002 when he integrated his own international data and research business into the global advertising group’s research division. Subsequently, he has held global leadership positions, initially within the research division, later at group level and currently at dentsu international following the rebrand in 2020.

As a member of the Global Dentsu International Executive Board, Peter leads the Media arm of the organisation, overseeing its three major agency brands: Carat, iProspect and dentsu X, alongside a vast array of scaled services, solutions and media capabilities. He is also responsible for the sustainable growth of all global clients across the business.

An advocate for positive change within the industry, Peter has led by example, both sponsoring and participating in a reverse-mentorship programme for DEI within dentsu. As well as championing industry action against climate change with new media product developments and proprietary research for the Rise of Sustainable Media whitepaper.

Peter Huijboom, Global CEO, Media and Global Clients, dentsu

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