Our leadership

Peter Huijboom

Peter Huijboom has worked passionately in international marketing services for over 30 years, driving sustainable growth for global brands. Having begun his career as an entrepreneur in the data, insights and research sector, he brings strategic precision and clarity of thought to the craft and creativity of media application and consultancy. Huijboom has been part of the dentsu network since 2002 when he integrated his own international data and research business into the global advertising group’s research division. Subsequently, he held global leadership positions, initially within the research division, later at group level and most recently at dentsu international in 2020 as Global CEO Media & Global Clients. As CEO Media, International markets, dentsu, Huijboom leads the Media arm of the international organization, overseeing its three major agency brands: Carat, iProspect and dentsu X.