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Business Domains

Business Domains & Strengths

The Dentsu Group, with the communications domain at its core, is engaged in a wide range of business activities. From management and operating solutions to the implementation of marketing and communications strategies for advertisers as well as media and content holders, the Group has earned a top-class reputation. Its presence in the advertising communications industry is unrivalled thanks to the level of quality in each service category as well as what Dentsu calls “Integrated Communication Design,” which combines individual services into a tangible format.

Ranking Agency Group Revenue (Millions of U.S. dollars)
1 WPP $20,795
2 Omnicom Group 15,290
3 Publicis Groupe* 11,742
4 Interpublic Group of Cos. 9,714
5 Dentsu Inc.* 9,226
6 Accenture's Accenture Interactive 8,495
7 PwC's PwC Digital Services 5,437
8 Deloitte's Deloitte Digital 5,346
9 IBM Corp.'s IBM iX* 5,008
10 Cognizant's Cognizant Interactive 4,877

Source: Ad Age Datacenter (Agency Report 2019).
Asterisk indicates Ad Age Datacenter estimate.