

0
increase in ROI
0
decrease in Cost per Sale
0
increase in Revenue (P-o-P)
0
increase in budget
Challenge
Reach and exceed a 2020 revenue target at 110% higher than the previous year (2019); with a 55% reduction in budget (the subsequent impact of COVID-19).
With consistent performance within the first quarter, the resulting impact of the severity of Lockdown regulations applied within South Africa had a direct impact on all non-essential eCommerce clients. Upon the gradual easing of restrictions, and reactivation of campaigns, the business needed to pivot swiftly, in order to bridge the revenue gap by 21% and with a 55% reduction in budget Y-O-Y
Solution
Whilst consumer behaviour drastically changed, given the vast adoption of eCommerce amongst all consumer segments; as well as the increased need for ‘Skincare’ as an essential to consumers; we leveraged the increase in consumer intent (and increased online consumption) and comfortability with eCommerce by amplifying Facebook, Google Search and Shopping Ads which enabled in-market segment activation and out-performing all pre-COVID targets.
Results
Having identified the most successful and efficient way to generate sales being through ‘sales and promotions’, and now having been incorporated into all future campaigns; we achieved:
- 377% Increase in ROI
- 178% decrease in Cost per Sale
- 190% Increase in Revenue (P-o-P)
About the campaign
With consistent performance within the first quarter, the resulting impact of the severity of Lockdown regulations applied within South Africa had a direct impact on all non-essential eCommerce clients. In order to bridge the revenue gap created be the drop in in-store sales the business needed to pivot swiftly, increasing the original monthly revenue target by 21% and with a 55% reduction in budget Y-O-Y
Leveraging relevant consumer behaviour trends in rapid eCommerce adoption as well as increased online consumption, the strategy was dynamically adjusted, ensuring that targets were exceeded across the board.
Posterscope Kenya - The Travelling Stand-up Case Study
The Safaricom Let’s Keep Going Campaign was launched in a bid to improve Safaricom’s brand NPS.
Red Star: Heineken - When You Drive Never Drink
Heineken has prioritized leading the conversation about drunk driving to make a difference. They aim to change the drinking and driving behaviour in SA by disrupting key moments associated with ...
Carat SSA – Malta Guinness- Maltavator show
A Pan-African mind and body challenge was created to enable consumers to Fuel their Greatness through a game show.
John Brown Media SA: #justcookathomesa
Online Video Food Channel
Vizeum SA: Sanlam Conspicuous Saving
In National Savings Month, Sanlam challenged two key SA celebrities to twist their VIP lifestyles.
FoxP2 SA: Wimpy Summer Promotion
Using culturally nuanced South African truths, FoxP2 created a campaign that delivered results that were 62% above target for the Wimpy brand over the aggressively competitive festive season
FoxP2 SA: Wimpy's Gogo Zoom Call
The campaign aims to position Wimpy in the minds of the consumer not just as a sit-down restaurant but also as take away and delivery offering. It builds on an existing well-loved story of the b...
FoxP2 SA: 1st for Women Fearless campaign
Fear is part of life, and it has its uses. BUT it should never dominate or hold us back.
With the tangible and emotional support of 1st for Women's (FFW) products and inspiration, women ...
FoxP2 SA: Wimpy Grill Up Fill Up Promotion
By tapping into rich cultural and societal insights, a traditional burger and breakfast joint strongly associated with older white consumers sold an unprecedented number of grills to an emergin...
FoxP2 SA: ER24 ‘Save a Number’
To get people to save the ER24 contact number we conceptualised a campaign around the idea of someone talking to you from within your phone. This ‘someone’ was a random contact we suggested be r...
FoxP2 SA: 1st for Women 16 Days of Light
Gender-Based Violence is a dark subject. For 16 days, we brought it into the light, projecting tributes in light onto some of the darkest places in South Africa - the actual locations of femicid...
Isobar Nigeria
Budweiser – King’s Stitch
Creating a platform to encourage young people ditch societal stereotypes and find their voice amidst society’s confinement.
Dare Create Nigeria: Lucozade Masterbrand Campaign
Reshaping the Lucozade brand narrative through a 360-Campaign
Vizeum SA: Indiefin Mullets
In the competitive, low interest category of life insurance, attracting leads is very expensive. Our disruptive campaign had to stand out and differentiate, promoting a new brand that held no br...
Carat SA: Guinness Rio Ferdinand Live Billboard
A collaborative effort between Carat SSA, Carat Kenya and Diaego, we were able to use our media expertise and access to world class technology to pull off a first in Africa OOH experience – surp...
Vizeum Nigeria: Budweiser-Kings of Football
Integrated marketing campaign to connect with Footballs Fans in Nigeria
Isobar Nigeria: Banter Better with Coca-Cola
We introduced the campaign by posting creatives that teased the highs and lows of iconic up Premier League clubs to engage their fans.
Vizeum SA: Carling Black Label Cup
CBL introduced this unique football spectacle to give fans an unprecedented opportunity to directly influence one of the biggest football rivalries ahead of the upcoming football season
Carat SA: Engen Design 35 Spaza Branding
Engen brands spaza shops to give a platform to aspiring young artists
Isobar Kenya: ICEA LION’s Back Your Future
Building a microsite that connects the Kenyan youth to tailored financial content to back their future.