Melbourne’s Chadstone shopping centre attracts more than 20 million customers per year. To meet this Chadstone launched a new night-time economy with after-hours cinemas and elevated dining options.
In order to promote this, BWM Dentsu created the ‘Tailor Made Store’ – an activation and repositioning program including OOH, press, digital, radio and PR.
In partnership with production company, Will O’Rourke, and curated by a unique algorithm and a team of expert stylists, BWM Dentsu’s Tailor Made Store reacted and transformed in real time to offer a curated experience to suit each individual, creating a truly tailor made experience, every time.
0
visitors on launch day
0
social impressions created
0
visitors each day
0
internationally renowned awards
Challenge
With more than 20 million customers a year, Chadstone is needing to constantly evolve to meet the customer’s needs.
Solution
A ‘Tailor Made’ store to suit every individual and to social buzz.
Result
With more than 100,000 visitors on launch day, 2M social impression and 4 international awards.
ACARA (Australian Curriculum Assessment and Reporting Aut...
Securing the future by digitising the Australian curriculum.
Asahi Beverages
ANZ’s largest drinks company partners with Merkle to develop a Salesforce solution to unify customer experience and support future growth.
Canon Production Printing
Merkle partners with Canon Production Printing Australia Pty Ltd to build a future-proofed technology stack using Salesforce.
Canon Production Printing Australia creates innovative techno...
Mighty Craft
Merkle partners with Mighty Craft to build a unique Salesforce-driven B2B2C solution that simplifies and improves the B2B customer experience and enables their portfolio of brands to grow their ...