We are dentsu

The integrated growth and transformation partner to the world’s leading organizations, nurturing and developing innovations that drive outcomes. We push the boundaries of business transformation and sustainable growth for brands, people and society.

Our client promise: Innovating to Impact

Our client promise: Innovating to Impact

Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. See what our global team of innovators and integrators can do for you.

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Our work drives impact at the convergence of marketing, technology and consulting.
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EMEA Consumer Navigator Q2 2025: Retail/Commerce

The EMEA Retail Navigator Report explores how consumers across the UK, France, Spain, Italy, and Germany are reshaping shopping behaviours in response to shifting expectations, digital commerce trends, and economic pressures.

From the rise of fast commerce to evolving loyalty dynamics and in-store personalisation gaps, the report highlights how value, relevance, and control now define consumer decision-making. As social media grows as a discovery channel, despite ad fatigue and fast commerce gains momentum across generations and markets, brands must respond with smarter, more localised, and experience-driven retail strategies. 

Download the full report to gain insights into retail trends across Europe.

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EMEA Consumer Navigator Q2 2025: Retail/Commerce