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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

We know people better than anyone else

We know people better than anyone else

With consumer intelligence at the heart of everything we do, we help brands win, keep and grow their best customers across all elements of the marketing mix. Through radical collaboration, we make insight a reality that moves businesses forward.

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In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.
Instinctive generosity is what guides us. That’s why we develop research and analysis that leads debate in the industry.

dentsu Global Ad Spend Forecasts | May 2024

How does advertising spend evolve in this year of big media moments, with global sports events, such as the Paris Olympics and Paralympics, and major local events, including the US presidential election, on the horizon? 

This midyear follow-up to the dentsu Global Ad Spend Forecasts not only share key global updates, but also contains a detailed commentary on ad spend forecasts for Hungary for 2024 and beyond.

Dive into the report to better navigate the complex media landscape and drive business growth.

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dentsu Global Ad Spend Forecasts | May 2024