Champions for meaningful progress

We are dentsu international. In good times and bad, we partner with brands to achieve meaningful progress as a force for growth and good. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

We know people better than anyone else

We know people better than anyone else

With consumer intelligence at the heart of everything we do, we help brands win, keep and grow their best customers across all elements of the marketing mix. Through radical collaboration, we make insight a reality that moves businesses forward.

Find out more
In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.
Instinctive generosity is what guides us. That’s why we develop research and analysis that leads debate in the industry.

Global Ad Spend Forecasts May 2023

Despite today’s economic uncertainty, we forecast global advertising investment will grow this year but only by 3.3% to reach $727.9 billion. This modest growth is the result of media price inflation and the more lackluster reality is this: 2023 will be a flat year for ad spend. And for the first time in 20 years, we expect growth rates to stay in the single digits for the next three years.

In this new report, we discuss market and sector-specific data and the societal, cultural and technological pressures at play. Then we cover the five key spaces you should watch to stay ahead of the curve as you reflect upon your media investment strategy.

Download report
Global Ad Spend Forecasts May 2023

Our network

  • Carat Logo
  • iProspect Logo
  • Dentsu x Logo
Find out about our Network