Marketing a Better Future: a Special Report by Dentsu and Kantar
A first-of-its-kind study in Asia Pacific, Marketing a Better Future focuses on marketers’ role in sustainability and examines the region’s corporate sustainability landscape. Brands and marketers are at a nexus of need and opportunity. Marketing must be given a mandate to drive innovation beyond short-term sales KPIs, to create growth that is good for society and the planet.
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