To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Touch-Me-Not: An overview of touch starvation in a Covid-19 world
The changing lives of consumers may arise from touch starvation as we move into third wave of pandemic, followed by potential trend mapping which will become crucial to brands. Touch Starvation is a condition experienced when humans experience little to no touch. To understand this condition further, the paper dives deeper into the impacts on people with disabilities and infants - groups that are more susceptible to this condition due to their heightened vulnerability to Covid-19.Download Now
Our latest thinking
Content Symphony: 2021 - The year of Brand Consistency, E...There is a content revolution underway. Consumer behaviour has been evolving steadily over the last few years, with increased global connectivity and cutting-edge technology influencing how we inte...
Total Commerce PlaybookCustomers no longer ‘go shopping’ but are rather always shopping and commerce is a priority for absolutely every brand in any industry vertical. Our playbook delivers insights on how different indu...
Global Ad Spend Forecasts: June 2021Our June 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.
The Cookieless World: A Guide for the New Era of Digital ...As the clock is ticking on third-party cookies, our report cuts through the ambient noise to help you prepare for the cookieless world. In this new definitive guide for global marketers, we rise ab...
Cannes Condensed 2021 by dentsuOur thought leaders reflect on the first ever Cannes Lions Festival of Creativity experienced virtually, on how crisis shaped character and fuelled creativity and on the themes that will inform the...
Carat 2021 Media TrendsThe world feels like a very different place to the end of the previous decade. For brands, the volatility means a greater need for emotional intelligence; listening and understanding how their cons...
Dentsu 2030 Consumer VisionThe dentsu consumer vision is out now. Find out why we’re entering the Age of Inclusive Intelligence and what brands must do to adapt to a decade of disruption.
Into the Unknown: CMO Survey 2020Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The direct impacts of COVID-19 are now well understood and budgets have been slashed. Our report identifies the f...
dentsu Ad Spend January 2021Our January 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.
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