To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Unlocking Gen Z 2022 - China Focus
Creative Service Line of dentsu China has introduced the paper “Unlocking Gen Z 2022: A Generation of Contradictions” , authored by the dentsu Z team, a dedicated dentsu Zoomers, to help unravel the enigma surrounding the Gen Z generation.
The paper, authored by the dentsu Z team, looks at four areas mar- keters can use to help them reach Gen Z in China’s needs – con- sumption, culture, entertainment and technology.
Download the reportOur latest thinking
dentsu China: Brand Resilience and Prosperity in the COVI...
dentsu China’s latest report provides a unique insights from the industry and marketers from over 100 survey respondents across the dentsu China group. The insights and implications in this report ...The Future of Food - from dentsu Intelligence ANZ
This is an information piece based on research from various sources. A compendium of trends and insights designed to arm our clients with intelligence on The Future of Food. Food is the thread in o...The Return to Why: ahead 2022 by dentsu X
In the midst of asking what has changed, we also ask why. Understanding, care, and empathy should now be placed at the forefront of our thinking. This spirit has led 15 of our leaders across the wo...Merkle Customer Experience Imperatives
This year marks the tenth edition of Merkle’s annual Customer Experience Imperatives, in which we share our evolving vision for how brands can create competitive advantage through marketing and adv...Global Ad Spend Forecasts January 2022
dentsu ad spend forecasts show global growth of 9.2% in 2022, with the advertising market reaching US$745.0 billion, exceeding the 2019 pre-pandemic spend levels by US$117.2 billion.Digital Advertising In India Report 2022
What’s in store for all things Digital Advertising & Marketing in India after a tumultuous 2021? Find out exclusively as dentsu India unveils the 6th edition of Dentsu India's Digital Report.
Industry Insights
Shopper DNA – A Now and Next Vision for Retail
As the world adapts to life in the new normal, it is time to go back to the future. Shopper DNA: The Future of Retail provides the framework for brands to respond effectively to evolving consumer d...
Industry Insights
Dentsu Year in Review 2021: The Power of the Future
As the year comes to a close, we are looking back on 2021 to chart a new path forward for 2022 and beyond. We are excited to share dentsu Asia Pacific’s 2021 Year in Review. In this series of 10 in...
Industry Insights
The New Shape of Superpowered B2B Customer Experiences
Merkle B2B, a leading technology-enabled, data-driven customer experience management (CXM) company, has released a new global study that reveals how the last 12 months have shaped B2B Customer Expe...
Industry Insights
Merkle and Adobe: Top APAC B2B Challenges in 2021
Do you want to know the top B2B ecommerce challenges in APAC (and how to solve them)? To answer this, we brought together marketing leaders at our 2021 Executive B2B Roundtable. They discussed tren...
Industry Insights
Content Symphony - The Ultimate Content Solution
Never has it been so important for marketers to understand the value of building powerful brands to drive business growth. In this document, dentsu’s content marketing experts have looked at the co...
Industry Insights
dentsu Creative Trends Report 2022: New Worlds Order
The “New Worlds Order” theme reflects a profound shift away from traditional models of community, work and ownership towards new, decentralised and democratised models. It represents a shift toward...
Industry Insights
The Rise of Sustainable Media
Given the speed and severity at which this climate emergency is impacting the planet, and its potential to transform industries, and create new markets, there is no time to be complacent. It is imp...
Industry Insights
2022 Media Trends: Reimagine Next
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential. In this report we look at three megatrends that are helping to define the rec...
Industry Insights
Unlocking the Currency of Attention
In the latest phase of attention research with Lumen Research, TVision, and Amplified Intelligence, dentsu set up large scale eye-tracking panels to build our proprietary attention model. This mode...
Industry Insights
Touch-Me-Not: An overview of touch starvation in a Covid-...
The changing lives of consumers may arise from touch starvation as we move into third wave of pandemic, followed by potential trend mapping which will become crucial to brands. Touch Starvation is ...
Industry Insights
Content Symphony: 2021 - The year of Brand Consistency, E...
There is a content revolution underway. Consumer behaviour has been evolving steadily over the last few years, with increased global connectivity and cutting-edge technology influencing how we inte...
Industry Insights
Total Commerce Playbook
Customers no longer ‘go shopping’ but are rather always shopping and commerce is a priority for absolutely every brand in any industry vertical. Our playbook delivers insights on how different indu...Global Ad Spend Forecasts: June 2021
Our June 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.
Industry Insights
The Cookieless World: A Guide for the New Era of Digital ...
As the clock is ticking on third-party cookies, our report cuts through the ambient noise to help you prepare for the cookieless world. In this new definitive guide for global marketers, we rise ab...
Industry Insights
Cannes Condensed 2021 by dentsu
Our thought leaders reflect on the first ever Cannes Lions Festival of Creativity experienced virtually, on how crisis shaped character and fuelled creativity and on the themes that will inform the...
Industry Insights
Carat 2021 Media Trends
The world feels like a very different place to the end of the previous decade. For brands, the volatility means a greater need for emotional intelligence; listening and understanding how their cons...
Industry Insights
Dentsu 2030 Consumer Vision
The dentsu consumer vision is out now. Find out why we’re entering the Age of Inclusive Intelligence and what brands must do to adapt to a decade of disruption.
Industry Insights
Into the Unknown: CMO Survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The direct impacts of COVID-19 are now well understood and budgets have been slashed. Our report identifies the f...
Industry Insights
dentsu Ad Spend January 2021
Our January 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.Subscribe
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