To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Digital Advertising Report 2023 By Dentsu India And E4m
This is the 7th edition of the dentsu x exchange4media digital advertising report 2023 will highlight the significant trends of 2023 and real-time facts and figures pertaining to the entire digital domain. The report will extensively cover spends and insights across sectors.
The expectations of the Indian consumer with the new digital economy are set to evolve towards convenience, commerce, and experiential media and marketing due to the rapid adoption of the next generation of Web3 technologies and the development of the mass market. The generational leap towards the new digital economy with present brands and marketers with novel opportunities to communicate and engage with consumers through richer, sensory and personalised media. This will usher us into a new dawn of immersive marketing and creativity.
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Industry Insights
Dentsu China's Golden Opportunities In China's Lower-Tier...
China is rebounding in stride and transitioning to a more consumption-driven economic model, with the world watching to see how this second largest economy taps on consumption in lower-tier cities ...
Industry Insights
Dentsu China: Media Landscape Report Q1 2023
The media landscape has undergone significant changes in recent years, with the rise of digital technologies and shifts in consumer behaviour. To help brands navigate the evolving and complex media...
Industry Insights
Marketing a Better Future: a Special Report by Dentsu and...
A first-of-its-kind study in Asia Pacific, Marketing a Better Future focuses on marketers’ role in sustainability and examines the region’s corporate sustainability landscape. Brands and marketers ...
Industry Insights
The Data Consciousness Project 2022 by dentsu APAC
With the rise of web 3.0 and the metaverse, we are now entering a new era of data sensitivity. It is time to sharply focus on data intelligence, to create a fair balance between brand and consumer....
Industry Insights
Trends Report 2023 A Tale of Two Cities by dentsu Creative
2022 showed us that progress is not as inevitable, and top down authority not as dependable, as we’ve been led to believe. Instead volatility, conflict, recession, climate change and inflation have...
Industry Insights
Dentsu India: XR Technology Insights Report
The current state of technological development with the amalgamation of the physical and the virtual could completely transform how we perceive our world. Combining 5G, IoT, Cloud computing and Web...
Industry Insights
Now to Next: Inventing the Never Before
To wrap a year of learnings and shine a light onto the year to come, dentsu experts share their insights and ambitions on topics that will shape our industry and the wider world in 2023. From custo...
Industry Insights
Ad Spend Report January 2023
Advertising investment is forecast to grow by 8.0% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report, which combines data from close to 60 ma...
Industry Insights
For the Game
For brands, gaming is a massive opportunity that can no longer be ignored. As the definition of gamers moves away from stereotypes and gaming goes mainstream, brands must genuinely understand their...
Industry Insights
Dentsu India: For The Game
Gaming in India has since, come a long way. In India, gaming boomed in the 90s with the adoption of Liberalization, Privatization and Globalization policy and opened its doors to the global economy...
Industry Insights
2023 Media Trends
Even in a slowing economy, consumer behaviours in media evolve at pace. Everywhere we look we see both diversification and convergence - content platforms adding commerce, and commerce platforms a...
Industry Insights
Carat Brand EQ Report 2022 - Gerenational Focus
Earlier this year, we released a first Brand EQ report looking at the overall global picture we find when we talk with people about brands’ emotional intelligence and category experiences. Our repo...
Industry Insights
Carat Brand EQ Report 2022 - The world’s most emotionally...
In 2020, Carat released a proprietary research report revealing the world's most emotionally intelligent brands. In 2022, we extended our scope to 15,000 people, across 15 markets to ask about thei...
Industry Insights
dentsu global Ad Spend Forecasts July 2022
Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from close to 60 mar...Unlocking Gen Z 2022 - China focus
Creative Service Line of dentsu China has introduced the paper “Unlocking Gen Z 2022: A Generation of Contradictions” , authored by the dentsu Z team, a dedicated dentsu Zoomers, to help unravel th...dentsu China: Brand Resilience and Prosperity in the COVI...
dentsu China’s latest report provides a unique insights from the industry and marketers from over 100 survey respondents across the dentsu China group. The insights and implications in this report ...The Future of Food - from dentsu Intelligence ANZ
This is an information piece based on research from various sources. A compendium of trends and insights designed to arm our clients with intelligence on The Future of Food. Food is the thread in o...The Return to Why: ahead 2022 by dentsu X
In the midst of asking what has changed, we also ask why. Understanding, care, and empathy should now be placed at the forefront of our thinking. This spirit has led 15 of our leaders across the wo...Merkle Customer Experience Imperatives
This year marks the tenth edition of Merkle’s annual Customer Experience Imperatives, in which we share our evolving vision for how brands can create competitive advantage through marketing and adv...Global Ad Spend Forecasts January 2022
dentsu ad spend forecasts show global growth of 9.2% in 2022, with the advertising market reaching US$745.0 billion, exceeding the 2019 pre-pandemic spend levels by US$117.2 billion.Digital Advertising In India Report 2022
What’s in store for all things Digital Advertising & Marketing in India after a tumultuous 2021? Find out exclusively as dentsu India unveils the 6th edition of Dentsu India's Digital Report.
Industry Insights
Shopper DNA – A Now and Next Vision for Retail
As the world adapts to life in the new normal, it is time to go back to the future. Shopper DNA: The Future of Retail provides the framework for brands to respond effectively to evolving consumer d...
Industry Insights
Dentsu Year in Review 2021: The Power of the Future
As the year comes to a close, we are looking back on 2021 to chart a new path forward for 2022 and beyond. We are excited to share dentsu Asia Pacific’s 2021 Year in Review. In this series of 10 in...
Industry Insights
The New Shape of Superpowered B2B Customer Experiences
Merkle B2B, a leading technology-enabled, data-driven customer experience management (CXM) company, has released a new global study that reveals how the last 12 months have shaped B2B Customer Expe...
Industry Insights
Merkle and Adobe: Top APAC B2B Challenges in 2021
Do you want to know the top B2B ecommerce challenges in APAC (and how to solve them)? To answer this, we brought together marketing leaders at our 2021 Executive B2B Roundtable. They discussed tren...
Industry Insights
Content Symphony - The Ultimate Content Solution
Never has it been so important for marketers to understand the value of building powerful brands to drive business growth. In this document, dentsu’s content marketing experts have looked at the co...
Industry Insights
dentsu Creative Trends Report 2022: New Worlds Order
The “New Worlds Order” theme reflects a profound shift away from traditional models of community, work and ownership towards new, decentralised and democratised models. It represents a shift toward...
Industry Insights
The Rise of Sustainable Media
Given the speed and severity at which this climate emergency is impacting the planet, and its potential to transform industries, and create new markets, there is no time to be complacent. It is imp...
Industry Insights
2022 Media Trends: Reimagine Next
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential. In this report we look at three megatrends that are helping to define the rec...
Industry Insights
Unlocking the Currency of Attention
In the latest phase of attention research with Lumen Research, TVision, and Amplified Intelligence, dentsu set up large scale eye-tracking panels to build our proprietary attention model. This mode...
Industry Insights
Touch-Me-Not: An overview of touch starvation in a Covid-...
The changing lives of consumers may arise from touch starvation as we move into third wave of pandemic, followed by potential trend mapping which will become crucial to brands. Touch Starvation is ...
Industry Insights
Content Symphony: 2021 - The year of Brand Consistency, E...
There is a content revolution underway. Consumer behaviour has been evolving steadily over the last few years, with increased global connectivity and cutting-edge technology influencing how we inte...Subscribe
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