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Touch-Me-Not: An overview of touch starvation in a Covid-19 world

Touch-Me-Not: An overview of touch starvation in a Covid-19 world
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The changing lives of consumers may arise from touch starvation as we move into third wave of pandemic, followed by potential trend mapping which will become crucial to brands. Touch Starvation is a condition experienced when humans experience little to no touch. To understand this condition further, the paper dives deeper into the impacts on people with disabilities and infants - groups that are more susceptible to this condition due to their heightened vulnerability to Covid-19.

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