To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Touch-Me-Not: An overview of touch starvation in a Covid-19 world
The changing lives of consumers may arise from touch starvation as we move into third wave of pandemic, followed by potential trend mapping which will become crucial to brands. Touch Starvation is a condition experienced when humans experience little to no touch. To understand this condition further, the paper dives deeper into the impacts on people with disabilities and infants - groups that are more susceptible to this condition due to their heightened vulnerability to Covid-19.
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Industry Insights
Content Symphony: 2021 - The year of Brand Consistency, E...
There is a content revolution underway. Consumer behaviour has been evolving steadily over the last few years, with increased global connectivity and cutting-edge technology influencing how we inte...
Industry Insights
Total Commerce Playbook
Customers no longer ‘go shopping’ but are rather always shopping and commerce is a priority for absolutely every brand in any industry vertical. Our playbook delivers insights on how different indu...Global Ad Spend Forecasts: June 2021
Our June 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.
Industry Insights
The Cookieless World: A Guide for the New Era of Digital ...
As the clock is ticking on third-party cookies, our report cuts through the ambient noise to help you prepare for the cookieless world. In this new definitive guide for global marketers, we rise ab...
Industry Insights
Cannes Condensed 2021 by dentsu
Our thought leaders reflect on the first ever Cannes Lions Festival of Creativity experienced virtually, on how crisis shaped character and fuelled creativity and on the themes that will inform the...
Industry Insights
Carat 2021 Media Trends
The world feels like a very different place to the end of the previous decade. For brands, the volatility means a greater need for emotional intelligence; listening and understanding how their cons...
Industry Insights
Dentsu 2030 Consumer Vision
The dentsu consumer vision is out now. Find out why we’re entering the Age of Inclusive Intelligence and what brands must do to adapt to a decade of disruption.
Industry Insights
Into the Unknown: CMO Survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The direct impacts of COVID-19 are now well understood and budgets have been slashed. Our report identifies the f...
Industry Insights
dentsu Ad Spend January 2021
Our January 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.Subscribe
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