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2022 Media Trends
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviors, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Download NowOur latest thinking
Industry Insights
Unlocking the Currency of Attention
In the latest phase of attention research with Lumen Research, TVision, and Amplified Intelligence, dentsu set up large scale eye-tracking panels to build our proprietary attention model. This mode...
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Touch-Me-Not: An overview of touch starvation in a Covid-...
The changing lives of consumers may arise from touch starvation as we move into third wave of pandemic, followed by potential trend mapping which will become crucial to brands. Touch Starvation is ...
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Content Symphony: 2021 - The year of Brand Consistency, E...
There is a content revolution underway. Consumer behaviour has been evolving steadily over the last few years, with increased global connectivity and cutting-edge technology influencing how we inte...
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Total Commerce Playbook
Customers no longer ‘go shopping’ but are rather always shopping and commerce is a priority for absolutely every brand in any industry vertical. Our playbook delivers insights on how different indu...Global Ad Spend Forecasts: June 2021
Our June 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.
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The Cookieless World: A Guide for the New Era of Digital ...
As the clock is ticking on third-party cookies, our report cuts through the ambient noise to help you prepare for the cookieless world. In this new definitive guide for global marketers, we rise ab...
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Cannes Condensed 2021 by dentsu
Our thought leaders reflect on the first ever Cannes Lions Festival of Creativity experienced virtually, on how crisis shaped character and fuelled creativity and on the themes that will inform the...
Industry Insights
Carat 2021 Media Trends
The world feels like a very different place to the end of the previous decade. For brands, the volatility means a greater need for emotional intelligence; listening and understanding how their cons...
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Dentsu 2030 Consumer Vision
The dentsu consumer vision is out now. Find out why we’re entering the Age of Inclusive Intelligence and what brands must do to adapt to a decade of disruption.
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Into the Unknown: CMO Survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The direct impacts of COVID-19 are now well understood and budgets have been slashed. Our report identifies the f...
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dentsu Ad Spend January 2021
Our January 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.Subscribe
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