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Our client promise: Innovating to Impact

Our client promise: Innovating to Impact

Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. See what our global team of innovators and integrators can do for you.

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Global Ad Spend Forecast May 2024

Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest dentsu Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by media channel across 56 markets. Overall, an anticipated $754.4 billion will be spent worldwide by the end of the year. This increase year-over-year is not only more rapid than what we observed in 2023 (which itself outperformed forecasts with 3.3% growth year-over-year), it also beats the pace of the global economy by 1.8 percentage points.

In the top 12 markets, inflation-adjusted growth is projected at 2.6% in 2024 (vs. 5.2% at current prices), as media inflation shows signs of coming down but remains high, especially for TV and sought-after digital video formats such as social video.

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dentsu global ad spend forecast may 2024