To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Unlocking Gen Z 2024 China Focus: A Multi-Dimensional Generation
2023 saw the rise of Gen Z as the most populous generation, representing 32.1% of the population in China and taking over the consumer market. In the wake of the pandemic, Gen Z has experienced a transformation in their consumption mindset and behavior. As marketers, how can they adapt to connect with this dynamic demographic?
Unlocking Gen Z 2024: A Multi-Dimensional Generation, written by dentsu Z our Gen Z specialists at Dentsu Creative, curates the latest ideas and experiences from the Gen Z community and presents them in a whitepaper to inspire the market.Click here to download full report
Our latest thinking
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
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