To navigate a storm, you need a compass.

That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. 

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Ad Spend Report June 2021

The overall ad market outlook for 2021 is a recovery of 10.4% growth and a spend of US$634 billion, which represents an improvement of 4.6 percentage points versus January’s 2021 prediction. The ad market is forecast to fully recover in 2021, exceeding pre-pandemic spend sooner than was previously forecast. The IMF (June 2021) predicts 6.0% world growth in Real GDP in 2021 following the 3.3% decline in 2020.

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Our latest thinking

Society

How can brands build a digital society that works for everyone?

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Growth

How can brands master the growth dynamics of the digital economy?

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Consumer

How can brands keep pace with tomorrow’s digital consumer?

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Technology

How can brands use emerging technology to deliver better marketing outcomes?

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