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That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Ad Spend Report June 2021
The overall ad market outlook for 2021 is a recovery of 10.4% growth and a spend of US$634 billion, which represents an improvement of 4.6 percentage points versus January’s 2021 prediction. The ad market is forecast to fully recover in 2021, exceeding pre-pandemic spend sooner than was previously forecast. The IMF (June 2021) predicts 6.0% world growth in Real GDP in 2021 following the 3.3% decline in 2020.click here to download full report
Our latest thinking
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
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