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2025 dentsu Sports & Entertainment Trends China Focus
Three transformative forces are redefining engagement in China: sports becoming rallying points for national identity, entertainment splintering into micro-communities of superfans, and digital experiences evolving into fully immersive participation. For global brands, dentsu Entertainment team translates these shifts into actionable strategies to navigate the fragmented media landscape and create impactful entertainment assets—turning cultural insights into meaningful connections with China’s 1.4 billion consumers.
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