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A New Notion Of Premium-What purchase behaviour can reveal about the chances of success in the Chinese EV market

Dentsu China’s third wave of whitepaper series “The road to success in China’s Electric Vehicle Market”, in partnership with MaLogic and UnionPay Advisor, points to shifting consumer purchase behaviours that reshape the perception of “premium” in the local EV market, and lend insights into factors that accelerates consumers’ path to purchase, and focus areas to achieve the optimal end-to-end customer experience journey. 

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