Signs of momentum as CMOs reclaim strategic agenda, according to dentsu study
- A global study of 1,361 CMOs finds their #1 challenge today is understanding how COVID will lead to permanent changes to consumer behaviour
- This challenge is compounded by falling spend, with two-thirds (62%) of CMOS cutting or holding marketing budgets flat over the next...
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dentsu China appoints Terrence Yung to lead its Media ser...
Today dentsu China has announced that Terrence Yung has been appointed as Chief Executive Officer for the Media service line reporting jointly to Michelle Lau, CEO, dentsu China and Peter Huijboom,...Signs of momentum as CMOs reclaim strategic agenda, accor...
A global study of 1,361 CMOs finds their #1 challenge today is understanding how COVID will lead to permanent changes to consumer behaviour This challenge is compounded by falling spend, with ...Techlash or Techlove? Connecting beyond the Crisis - Glob...
Survey of 32,000 people across 22 markets by Dentsu Aegis Network reveals more positive interaction with technology than ever before China is leading the world with an optimistic view that dig...Subscribe to news alerts
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