Dentsu China and iFLYTEK Deepen Strategic Partnership to Power GEO Solution
As AIGC technologies advance rapidly, consumer behavior is shifting fundamentally – moving from traditional search to AI-driven conversational queries that seek direct answers. Recently, during the 2026 iFLYTEK Global AI-Marketing Ecosystem Conference in Shenzhen, Dentsu China announced a strate...
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Dentsu China and iFLYTEK Deepen Strategic Partnership to ...
As AIGC technologies advance rapidly, consumer behavior is shifting fundamentally – moving from traditional search to AI-driven conversational queries that seek direct answers. Recently, during the...
Dentsu Sports & Entertainment Connecting Culture with Com...
At the Cannes Lions 2025, dentsu announced the global expansion of its dentsu Sports & Entertainment offerings, building on its significant heritage in Japan as well as its international footpr...
Dentsu Wins ADFEST 2025 Network of the Year
At the ADFEST 2025 Festival, dentsu claimed the Network of the Year title for the fourth straight year, with a remarkable tally of 43 Lotus awards. This marks the 9th Network of the Year accolade f...
The State of Marketing Effectiveness in China 2025
The topic of effectiveness is important but seldom urgent, so by the time we're asked the question, it's often late in the game. In this article we explore the growing interest in effectiveness, th...
Dentsu Creative presents Chinalike Reputation PR Playbook
Moving into 2025, the worldwide economic and political climate is still marked by unpredictability, while in China, the marketing communication landscape is expected to showcase significant progres...
Dentsu Debuts at Campaign China Summit with Outbound Stra...
The Campaign China Summit was successfully hosted in Shanghai under the theme "Borderless Possibilities: Fueling Global Expansion." It brought together industry leaders to explore the evolving land...
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