The network designed for what's next

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

We know people better than anyone else

We know people better than anyone else

With consumer intelligence at the heart of everything we do, we help brands win, keep and grow their best customers across all elements of the marketing mix. Through radical collaboration, we make insight a reality that moves businesses forward.

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In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.
Instinctive generosity is what guides us. That’s why we develop research and analysis that leads debate in the industry.

Global Ad Spend Forecasts May 2023

Despite today’s economic uncertainty, we forecast global advertising investment will grow this year but only by 3.3% to reach $727.9 billion. This modest growth is the result of media price inflation and the more lackluster reality is this: 2023 will be a flat year for ad spend. And for the first time in 20 years, we expect growth rates to stay in the single digits for the next three years.

In this new report, we discuss market and sector-specific data and the societal, cultural and technological pressures at play. Then we cover the five key spaces you should watch to stay ahead of the curve as you reflect upon your media investment strategy.

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