Champions for meaningful progress

We are dentsu international. In good times and bad, we partner with brands to achieve meaningful progress as a force for growth and good. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique options for sustainable value and lasting change.

We know people better than anyone else

We know people better than anyone else

With consumer intelligence at the heart of everything we do, we help brands win, keep and grow their best customers across all elements of the marketing mix. Through radical collaboration, we make insight a reality that moves businesses forward.

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In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.
Instinctive generosity is what guides us. That’s why we develop research and analysis that leads debate in the industry.

Global Ad Spend Forecasts July 2022

Advertising investment is forecast to grow by 8.7% globally to reach US$738.5 billion by the end of 2022, according to the latest dentsu Global Ad Spend Forecast report which is now available to download for free.

The July reforecast of media investment not only explores the global, regional and sector specific ad spend data, but also some of the key factors impacting this ‘dollar shift’ within the industry. The dentsu Global Ad Spend Forecast covers topics such as recent inflation increases, sustainability regulation, acceleration of gaming as an ad medium, addressable media and also the importance of buying attention as a core metric.

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Global Ad Spend Forecasts July 2022 Report Front Cover