Creating brand love through fandoms
Gaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. Gaming has moved from individual play to spectator involvement with the meteoric rise of e-sports and streaming platforms. Gaming platforms are now a primary channel for social interactions and self-expression.
At dentsu, we believe that everyone is a gamer – a community connected across borders around the things they love. Our global network was built to bring gaming’s explosive growth to our clients through innovative partnerships, products and solutions. We deliver beyond traditional marketing by offering in game advertising and brand gaming to our clients. We bring together passionate, multifaceted expertise to help bring incremental value to clients through mutually beneficial relationships with game publishers, partners and platforms.
original games developed
awards and counting
Why choose dentsu gaming?
We know gamers better than anyone else
At dentsu, we are able to leverage in-depth gamer audience insights through priority data and tools. Our CCS data platform is supercharged through data fusions of proprietary bespoke gaming surveys, as well as fusion of the GWI Gaming survey, giving us advanced gaming audience data across 24 markets.
East Meets West
Our entertainment expertise within the Japanese market gives us unmatched access to the gaming industry. This deep expertise combined with the depth of our capabilities and partnerships allow us to deliver beyond traditional advertising.
Our philosophy that gaming is more than advertising – it is about creating, amplifying and adding momentum to culture and the industry at large. We focus on fostering mutually beneficial relationships between players, publishers and brand, allowing brands to become part of the culture rather than interrupt it.
Gaming for Good
Dentsu stands with the creators and players to make the future of gaming inclusive and accessible for all. We do this through our three principles of representation, inclusion and advocacy.
Through strategic, venture-level investments, dentsu gaming provides the means to produce, develop and monetize intellectual property (IP) such as original games, content and events. This gives brands unprecedented access to all areas of the gaming industry.
4 Forces Shaping the Future of Gaming
Gaming is growing exponentially, its increasing influence on culture plus an evolving business model has created almost unlimited opportunities for brands. As gamers, we get to create the world we live in and control how we interact with others, including brands. Inauthentic interaction is quickly rejected.
At dentsu, our promise is to help clients navigate, progress and thrive in a world of change and be the champions for meaningful progress. We enable brands to become part of the culture vs. interrupt it.View infographic
Featured work (Global)
dentsu Gaming - For the Game
For brands, gaming is a massive opportunity that can no longer be ignored. As the definition of gamers moves away from stereotypes and gaming goes mainstream, brands must genuinely understand their audiences’ gaming habits if they are to thrive in and beyond the gaming arena.
In this new report, For the Game, we unveil the fusion of consumer panel data from dentsu Consumer Connection System (CCS) with gaming data from GWI across 21 markets. This fusion provides invaluable information on the gaming culture and how brands can develop a presence that truly resonates with gaming communities.
Whether your brand is at the beginning of its gaming journey, has already met some success, or is now well versed and wants to go above and beyond, the actionable insights, inspiring examples, and practical recommendations in this report will help you thrive in the gaming space.Download the report
dentsu gaming Gem Quest
In celebration of our latest gaming research, we’ve launched a new game! You’re on a quest to hit your target gamer audience. Play it now and then download the report For The Game to learn how to connect more authentically with gamers.Play the game