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The Hunt impressions

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hours from launch to sell out

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influencers

Challenge

Footlocker asked us to integrate a new AR feature into their existing mobile app to offer customers exclusive content and experiences timed to the highly-anticipated, limited-release product drop of new LeBron 16 King “Court Purple” sneaker launch.

Solution

Our teams offered sneaker-obsessed consumers in Los Angeles a chance to be one of the first to buy a pair of the new LeBron 16 King “Court Purple” sneakers--but with a twist. Instead of camping in line for their kicks, fans were invited to engage in “The Hunt” scavenger hunt by using their newly updated Foot Locker app to unlock geo-targeted AR clues throughout the city, eventually leading them to the coveted limited-edition LeBrons.