dentsu Entertainment

Entertainment Defines Culture

Entertainment has always been the most powerful driver of cultural conversations. Today, as audiences increasingly fragment across platforms, entertainment remains the universal language that transcends formats, identities, borders and generations to connect people through shared experiences.

For brands, entertainment possibilities have never been greater, from established transmedia franchises to fast-growing fan favorites. Japanese anime, once considered niche, is now more popular among U.S. Gen Z than all major sports leagues.

Yet, as the space expands, traditional entertainment models fracture, leaving even the most experienced marketers unsure of their best next move in an increasingly complex ecosystem.

Dentsu Entertainment helps brands write the script of one of their biggest growth opportunities.

man in shadows filming a man in an orange jumper on a set

Building Brands’ Entertainment Success

Brands resonate more deeply with audiences when they stop interrupting content and become part of it.

Today, that means moving beyond product placement to play a more active role in the entertainment ecosystem, shaping stories, co-creating intellectual property and unlocking new commercial opportunities alongside creators, studios, rights holders and talent.

With decades of expertise across the entertainment industry, dentsu Entertainment experts help brands navigate the cultural landscape through IP partnerships, talent collaborations, licensing opportunities, original content and strategic integrations designed to drive relevance and growth.

But where others stop at brokering access, dentsu Entertainment invests, co-owns and produces original IP to create opportunities that cannot be replicated through traditional partnerships alone.

Through our dedicated dentsu Gaming capabilities, we help brands extend their role into one of today's most influential entertainment ecosystems.

Our Capabilities

Consultancy

We have developed an insight-led process to help brands navigate the ever-evolving entertainment landscape and build effective entertainment strategies. We lead with story and are powered by research, fandom intelligence and advanced analytics.

Original Brand Funded Entertainment

We bring together advertisers, creators and industry partners to produce and distribute original entertainment projects for brands across sectors. From concept development through production and distribution, we create entertainment experiences that engage audiences and deliver value for brands.

Partnerships

We bring together leading entertainment properties, platforms, talent and brands to create and execute effective partnership marketing campaigns. From licensing opportunities to strategic collaborations, we help brands connect with audiences through the entertainment experiences they already love.

Product Placement

We work with leading creators at the earliest stages of production to secure exclusive integration opportunities within global entertainment properties. By embedding brands naturally into stories, characters and content, we help build deeper audience connections and lasting brand equity.

Investment

We invest in premium entertainment content and intellectual property, creating unique opportunities for brands to participate earlier in the value chain. Our investment model enables deeper collaboration, shared value creation and access to opportunities beyond traditional sponsorship and licensing models.

Production

We develop and produce large-scale film, television and entertainment content for major global platforms, broadcasters and rights holders. Combining production expertise with deep industry relationships, we help bring ambitious entertainment projects from concept to release.

Thought Leadership

Our thought leadership helps brands and partners understand emerging trends, evolving audience behaviors and new entertainment opportunities. We translate insight into actionable guidance that informs strategy, investment and growth.

Our Work

The Golden Pear Affair

IKEA

P&G: Gillette

Birra Morretti

Glenfiddich

Our Technology and Partnerships

We maintain strategic partnerships with entertainment industry leaders, including an exclusive collaboration with the creator Hollywood agency Made By Us, a preferential partnership with Meta for microdramas, and a preferred supplier relationship with Prime Video for original brand entertainment.

We also have deep connections with production and partnership leaders across organizations including Warner Bros., Netflix, Prime Video, Fremantle, Baniajay, Disney, Bear Grylls’ The Natural Studios, and National Geographic.

Supported by proprietary technology, global media partnerships, and specialized solutions including Evidenza and Reddit Insights, we combine data intelligence and media expertise to develop the right entertainment opportunities, engage audiences effectively, and measure performance from concept to delivery.