Dentsu B2B

Connecting modern business

The values and behaviours of the modern B2B buyer are changing.

To succeed, brands need to navigate the traditionally siloed worlds of marketing and sales to deliver a connected experience which resonates with buyers' personal values.

However, many brands are struggling to adapt to the pace of change, often coming up short of these expectations.

Dentsu is uniquely positioned to rewrite the playbook for B2B.  Dentsu B2B connects marketing, sales and customers - creating experiences that grow business and drive revenue growth.

We innovate to impact with global B2B scale, seamlessly connecting marketing and sales across the customer buying journey that drive outcomes and measure impact.

Superpowers: a unique insight into B2B audiences

The Superpowers Index, our proprietary annual study, offers insights into B2B buyer needs, derived from 14,000+ global interviews and 25,000+ brand experiences across a number of sectors.

We reveal what truly drives B2B buying decisions, specifically what matters most to buyers and when it matters on the buying journey. This study - the largest B2B buyer study ever - can help to prioritise initiatives and track progress through superpowers index scores.

Contact us to find out how Superpowers can help your business.

Download the Superpowers Index 2024 now.

A client-centric way of working

Our dentsu B2B global teams bring deep subject matter expertise across insight, creative, customer experience management and media. We create integrated teams around our client requirements, all in service of connecting customers, sales and marketing groups.

Our connected growth engine

We deliver transformative growth for our clients using a unique process. Our proprietary index, Superpowers, produces insights that help create business strategies. These are manifested across a number of B2B solutions, all of which are underpinned by data and technology.

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